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The effect of service quality provided by sports center on usage satisfaction and re-registration
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스포츠센터 제공 서비스품질이 이용만족과 재등록에 미치는 영향

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Type
Academic journal
Author
Sul, Min-Sin (국립한경대학교) Lim, Jeong-Won (국립한경대학교) Lee, Sung-Kyun (국립한경대학교)
Journal
The Korean Society Of Sports Science Korean Journal of Sports Science Vol.25 No.6 KCI Accredited Journals
Published
2016.12
Pages
875 - 886 (12page)

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The effect of service quality provided by sports center on usage satisfaction and re-registration
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Abstract· Keywords

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The purpose of this study is to investigate the effect of perceived service quality on customer satisfaction and repeat inquiry for consumers using sports center and to suggest marketing strategy for customer satisfaction service for competitive management. This study was conducted to verify the relationship between the service quality provided by the sports center and the intention of re-registration. A total of 425 people, aged 55 to 65, were selected for each of the five sports facilities in Seoul and Gyeonggi-do. The data collection was conducted by a personal interview using a questionnaire. The questionnaire was prepared by self-administration. Using SPSS 20.0 statistical program, frequency analysis, exploratory factor analysis and reliability analysis were performed. Cronbach’s Alpha was used to test the reliability of the variables. Factor analysis was performed using the principal components analysis and the Varimax method. The results of this study are as follows: First, 20 evaluation scales of sports center service quality were developed. Second, it can be confirmed that the service quality of the sports center directly affects the service satisfaction as a leading variable of the service satisfaction, and that the service satisfaction directly affects the purchase intention.
#customer #service quality #service satisfaction

Contents

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과 및 논의
Ⅳ. 결론 및 제언
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References (40)

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[학술지(정기간행물)] - 권영국 / 2012 / 리조트의 소비가치와 서비스품질이 소비자 만족에 미치는 영향 / 호텔경영학연구 21 (3) : 69 ~ 85 dbpia [학술지(정기간행물)] - 김기탁 / 2007 / 스포츠센터 고객의 소비경험에 따른 감정, 만족, 재구매의도의 구조관계분석 / 한국체육학회지 46 (4) : 211 ~ 220 google schola [학술지(정기간행물)] - 김상현 / 2002 / 고객재구매의도 결정요인에 관한 연구:고객가치, 고객만족, 전환비용, 대안의 매력도 / 마케팅연구 17 (2) : 25 ~ 55 dbpia [학술지(정기간행물)] - 김용만 / 2008 / 상업스포츠센터의 평판, 물리적 특성, 커뮤니케이션이 스포츠센터에 대한 신뢰 및 충성도에 미치는 영향 / 한국체육학회지 47 (4) : 247 ~ 257 google schola [학술지(정기간행물)] - 김용만 / 2007 / 상업스포츠센터 신뢰형성요인이 다차원적 신뢰 및 고객만족에 미치는 영향 / 한국체육학회지 46 (1) : 495 ~ 504 google schola

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