개인구독
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지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Public innovation focusing on simple productivity and promotion, as expressed by econometric indices, always fails in heightening productivity and achieving other effects that are essential values of public services. True innovation can be accomplished through value-oriented innovation, and its starting point should be an understanding of the value system produced by services.
Only when intermediary means of value trade and trade patterns as well as the value system of cultural services are understood would it be possible to truly understand the value system of cultural services and exceed some limitations of existing studies that focus on the macro dimensions of cultural discussion.
For the value system and trade patterns of cultural services to be understood and predicted, changes in society must be reflected on them. Some important values that could be obtained from trading culture and cultural services in the age of the goods economy and industrial capitalism, are images, cash, and possibilities for future growth. In the age of the service economy, the knowledge economy, and cultural capitalism today, the abovementioned values are being turned into stories of trust, and stability that are connected to opportunity costs, due to changes in marketing strategies and the development of expression media.
Intangible payments such as trust and time are becoming more important than tangible payments such as cash in terms of trade media(means of payment) of service values. Public service is now changing cash as a form of public finance into customer time and trust. Nowadays, most people are taking much of consumers’ time due to lack of understanding of this or wasting customers’ valuable credit because of the absence of a management system.
In terms of intangible payments such as credit and time, there is a discrepancy between the actual paid amount and the amount that a customer feels s/he has paid subjectively according to the value provided or the reliability of the value provider. In a graph on which the above content is reflected, a dissatisfaction curve and a satisfaction curve, which look like a bird’s beak on both sides based on the point where the credit constant equals 1, can be seen.
Therefore, public cultural innovation begins with organizational learning that internally shares the recognition of value systems of cultural services proper to this age and the process of innovation. Customer satisfaction is the process in which customers’ credit constant for the value is being externally increased up to 1.
Conclusively, practical tasks such as “proper understanding of new values and trade systems”, “strategic selections considering social conditions”, and “investments for spreading newly emerging values” can be elicited from a new recognitive frame for values and trade patterns of cultural services.
Only when intermediary means of value trade and trade patterns as well as the value system of cultural services are understood would it be possible to truly understand the value system of cultural services and exceed some limitations of existing studies that focus on the macro dimensions of cultural discussion.
For the value system and trade patterns of cultural services to be understood and predicted, changes in society must be reflected on them. Some important values that could be obtained from trading culture and cultural services in the age of the goods economy and industrial capitalism, are images, cash, and possibilities for future growth. In the age of the service economy, the knowledge economy, and cultural capitalism today, the abovementioned values are being turned into stories of trust, and stability that are connected to opportunity costs, due to changes in marketing strategies and the development of expression media.
Intangible payments such as trust and time are becoming more important than tangible payments such as cash in terms of trade media(means of payment) of service values. Public service is now changing cash as a form of public finance into customer time and trust. Nowadays, most people are taking much of consumers’ time due to lack of understanding of this or wasting customers’ valuable credit because of the absence of a management system.
In terms of intangible payments such as credit and time, there is a discrepancy between the actual paid amount and the amount that a customer feels s/he has paid subjectively according to the value provided or the reliability of the value provider. In a graph on which the above content is reflected, a dissatisfaction curve and a satisfaction curve, which look like a bird’s beak on both sides based on the point where the credit constant equals 1, can be seen.
Therefore, public cultural innovation begins with organizational learning that internally shares the recognition of value systems of cultural services proper to this age and the process of innovation. Customer satisfaction is the process in which customers’ credit constant for the value is being externally increased up to 1.
Conclusively, practical tasks such as “proper understanding of new values and trade systems”, “strategic selections considering social conditions”, and “investments for spreading newly emerging values” can be elicited from a new recognitive frame for values and trade patterns of cultural services.
목차
Ⅰ. 서론
Ⅱ. 본론
Ⅲ. 결론: 가치지향의 공공문화서비스 혁신을 위한 과제
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UCI(KEPA) : I410-ECN-0101-2013-505-003510146