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Analysis of Influencing Factors on Audiences in Korean Professional Soccer League - Focusing on Competitive Balance in K-League
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한국 프로축구의 관중 수에 영향을 주는 결정 요인분석 - k-리그의 전력균형을 중심으로 -

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Type
Academic journal
Author
Sung Sang-Hun (경기대학교)
Journal
Korean Society of Sport for All Journal of Sport for All Vol.85 KCI Accredited Journals
Published
2021.7
Pages
123 - 133 (11page)
DOI
10.51979/KSSLS.2021.07.85.123

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Analysis of Influencing Factors on Audiences in Korean Professional Soccer League - Focusing on Competitive Balance in K-League
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Research history (3)

2021

Analysis of Influencing Factors on Audiences in Korean Professional Soccer League - Focusing on Competitive Balance in K-League
Sung Sang-Hun Journal of Sport for All 2021.07 Academic journal

2019

Analyses on Determinants of Attracting Spectators in Korean Professional Baseball League
Sung ,  Sang-Hun ,  Sul Korean Journal of Sport Management 2019.08 Academic journal
Analyses on Determinants of Attracting Spectators in Korean Professional Baseball League : A Study on Competitive Balance
성상훈 스포츠경영학과 2019.01 Thesis
  • Are you curious about the follow-up research of this article?
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Abstract· Keywords

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Purpose: The purpose of this study is to analyze whether the key variable of the competitive balance in the K-league in Korea influences the mobilization of audiences. The results are expected to help the K-League teams secure self-sustaining, promote the competitiveness of professional soccer, and improve the financial status of Korean soccer teams.
Method: The following data and research methods were used to achieve the study objective. Data ranging from 2016 to 2019, four seasons of K-League, were collected from the Korean K-League website, K-League official Yearbooks for each year, the Bank of Korea, and Official Korean Government Statistics. The data were processed and used in empirical analysis. Stata 15.0 was used for the statistical, reliability, validity, correlation, and regression analyses.
Results: The results are as follows. 1) The competitive balance index such as SD and RSD had a significant influence on the increase of the total audiences. However, the results from my study were only weakly supportive of this theory. 2) The winning rate of the home teams of the league and the winning rate of the home stadium had a significant influence on the increase of the total audiences. 3) The population of home team cities had a significant influence on the increase of the total audience, while customer transactions, private profits and stadium capacity had no significant influence on the increase of the total audiences.
Conclusion: The K-League and Professional soccer teams have to make active efforts and implement sui-table plans at the practical level to reinforce the league’s competitiveness and perform successfully by analyzing various factors that can increase the total audiences including the competitive balance system.
#Competitive balance index #the winning rate of the home teams #stadium capacity #total audiences

Contents

Ⅰ. 서론
Ⅱ. 이론적 배경 및 변수들 간의 관계
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
참고문헌
ABSTRACT

References (20)

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강준호 / 2017 / 한국과 미국의 프로농구 전력균형 제도 비교 / 한국스포츠산업경영학회지 22(5):63~84 dbpia 권태원 / 2006 / 의사결정나무 통계비법을 이용한 한국프로야구 관중유입 요인에 관한 연구 / 한국체육학회지 15(1):433~443 google schola 김덕파 / 2016 / 야구장 신축/개축 관중 수 효과 분석 / 시장경제연구 45(1):67~87 dbpia 김혁 / 2016 / 한국 프로야구에서의 원정팀, 요일에 따른 홈팀의 관중 수 예측 / 한국스포츠산업경영학회지 21(6):85~96 dbpia 박경훈 / 2009 / K리그의 전력평준화지수와 관중수 상관관계 / 사회과학논총 24(2):129~142 google schola

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