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A Study on Influential Relationship of Sportswear Choice Attributes on Purchasing Satisfaction and Repurchasing Intention
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스포츠웨어 선택속성이 구매만족과 재구매의도에 미치는 영향관계 연구

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Type
Academic journal
Author
Lee, Dong-Hwan (경희대)
Journal
Korean Society of Sport for All Journal of Sport for All Vol.71 KCI Accredited Journals
Published
2018.2
Pages
153 - 167 (15page)
DOI
10.51979/KSSLS.2018.02.71.153

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A Study on Influential Relationship of Sportswear Choice Attributes on Purchasing Satisfaction and Repurchasing Intention
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Abstract· Keywords

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The purpose of this study is to identify the influencing relationship of sportswear attributes on purchasing satisfaction and repurchasing intention. The subjects of this study were 215 college students who were affiliated in the department of physical education. To perform this empirical study, the data for the present study were collected from one firms through questionnaire. All measures were self-administered by respondents. To analyze this data, reliability test and factor analysis were employed to test the reliability and validity. Also correlation analysis was adopted to analyze the relationship between variables and structural equation model analysis was used to identify the impact of sportswear choice attributes, purchasing satisfaction and repurchasing intention by using SPSS 18.0 and AMOS 18.0 programs. The questionnaires for the sportswear choice attributes had been developed by No (2007), Lee (2004) and Jun g(2014), purchasing satisfaction had been developed by Lee (2006) and repurchasing intention had been developed by Kim (2009), Lee (2010) and Kim (2012). The results are summarized as follow. The research hypothesis was adopted partially. HⅠ-1, it was shown that individuality and differentiation had a significant positive influence on purchasing satisfaction. HⅠ-2, it was shown that color and design had a significant positive influence on purchasing satisfaction. HⅠ-3, it was shown that brand attribute did not have a significant positive influence on purchasing satisfaction. HⅠ-4, it was shown that practicality and functional capabilities had a significant positive influence on purchasing satisfaction. HⅠ-5, it was shown that price attribute did not have a significant positive influence on purchasing satisfaction. As for HⅡ, it was shown that purchasing satisfaction has a significant positive influence on repurchasing intention.
#sports wear #choice attributes #purchase satisfaction #repurchase intention #structural equation model analysis

Contents

Ⅰ. 서론
Ⅱ. 선행연구 고찰 및 연구가설
Ⅲ. 연구방법
Ⅳ. 연구결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
참고문헌
ABSTRACT

References (53)

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[학위논문] - 곽경숙 / 2012 / 대학생의 스포츠의류 상품평가특성이 상표친숙도와 재구매의도에 미치는 영향 / 석사 / 경성대학교 대학원 google schola [학술지(정기간행물)] - 권일권 / 2012 / 여성의 아웃도어 스포츠의류 구매결정요인이 브랜드이미지와 동일시 및 구전의도에 미치는 영향 / 한국사회체육학회지 (48) : 233 ~ 243 dbpia [학위논문] - 김규현 / 2012 / 스포츠참여 종목에 따른 스포츠웨어의 선택속성이 재구매 의도에 미치는 영향 / 박사 / 상명대학교 대학원 google schola [학위논문] - 김민수 / 2002 / 의류제품에 대한 소비자의 품질평가기준 / 박사 / 서울여자대학교 대학원 google schola [학위논문] - 김상미 / 2004 / 인체의 운동 적합성을 고려한 스포츠웨어 디자인 개발에 관한 연구 : 인라인 스케이트 복을 중심으로 / 석사 / 동덕여자대학교 패션전문대학원 google schola

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