지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2014.6
- 수록면
- 691 - 703 (13page)
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초록· 키워드
오류제보하기
The purpose of this study was to determine the outdoor clothing purchasing behavior has to analysis the relative importance of the factors. For the survey object, total 25 of people were selected as a sample by purposeful sampling, including 5 professor of sports industry management, 5 people with a Ph. D in research clothing outdoor wear and clothing, 5 people with a Ph, D in apparel study, 5 people of outdoor wear company marketing manager, 5 people with elite sports director.
In this process, factors were extracted over 3 rounds from 10th December 2013 until 21th February 2014 by using inductive content analysis and the importance priority order was analyzed by conducting analytic hierarchy process(AHP) of the extracted factors. For the data processing, all the data went through encoding procedure for statistical treatment and frequency analysis was conducted with input data by using Windows SPSS/PC(ver. 18.0). For the AHP to decide priority order was implemented by using EC-2000. The results of this study is as follows.
First, the factors of outdoor wear purchase behaviour decision factor were extracted functionality, brand, self-splurge, epidemic, purchase route, service by using delphi technique. Second, Functional analysis of assessment area, a brand that has been assessed to be considered first, self-splurge, epidemic, purchase path, were evaluated in order of service.
In this process, factors were extracted over 3 rounds from 10th December 2013 until 21th February 2014 by using inductive content analysis and the importance priority order was analyzed by conducting analytic hierarchy process(AHP) of the extracted factors. For the data processing, all the data went through encoding procedure for statistical treatment and frequency analysis was conducted with input data by using Windows SPSS/PC(ver. 18.0). For the AHP to decide priority order was implemented by using EC-2000. The results of this study is as follows.
First, the factors of outdoor wear purchase behaviour decision factor were extracted functionality, brand, self-splurge, epidemic, purchase route, service by using delphi technique. Second, Functional analysis of assessment area, a brand that has been assessed to be considered first, self-splurge, epidemic, purchase path, were evaluated in order of service.
목차
Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과 및 논의
Ⅳ. 결론 및 제언
참고문헌
참고문헌 (40)
참고문헌 신청
1. [학술지(정기간행물)] - 권일권 / 2012 / 청소년의 아웃도어스포츠 브랜드 추구혜택이 구매의사결정에 미치는 영향 / 한국사회체육학회지 (47) : 305 ~ 315
2. [학술지(정기간행물)] - 권일권 / 2012 / 여성의 아웃도어 스포츠의류 구매결정요인이 브랜드이미지와 동일시 및 구전의도에 미치는 영향 / 한국사회체육학회지 (48) : 233 ~ 243
3. [학술지(정기간행물)] - 김기옥 / 2006 / 자기결정성 이론에 근거한 구매동기 척도개발 / 한국가정관리학회지 24 (1) : 71 ~ 82
4. [학술지(정기간행물)] - 김상조 / 2013 / 아웃도어웨어 선택속성과 브랜드동일시가 충성행동의도에 미치는 영향과 활동동기의 조절효과 / 마케팅관리연구 18 (2) : 97 ~ 113
5. [학술지(정기간행물)] - 김지태 / 2012 / 아웃도어 스포츠웨어 유명광고모델 속성이 광고적합도 및 의복구매행동에 미치는 영향 / 한국체육과학회지 21 (3) : 587 ~ 598
2. [학술지(정기간행물)] - 권일권 / 2012 / 여성의 아웃도어 스포츠의류 구매결정요인이 브랜드이미지와 동일시 및 구전의도에 미치는 영향 / 한국사회체육학회지 (48) : 233 ~ 243
3. [학술지(정기간행물)] - 김기옥 / 2006 / 자기결정성 이론에 근거한 구매동기 척도개발 / 한국가정관리학회지 24 (1) : 71 ~ 82
4. [학술지(정기간행물)] - 김상조 / 2013 / 아웃도어웨어 선택속성과 브랜드동일시가 충성행동의도에 미치는 영향과 활동동기의 조절효과 / 마케팅관리연구 18 (2) : 97 ~ 113
5. [학술지(정기간행물)] - 김지태 / 2012 / 아웃도어 스포츠웨어 유명광고모델 속성이 광고적합도 및 의복구매행동에 미치는 영향 / 한국체육과학회지 21 (3) : 587 ~ 598
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UCI(KEPA) : I410-ECN-0101-2015-690-001657799