지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
Purpose: This paper aims to examine the interaction effect of customers relationship management (CRM) on the competitive advantage (CA) of small and medium-scale enterprises (SMEs) in Yemen. Research design, data and methodology: This study applied a quantitative approach in dealing with the interaction effect of CRM dimensions and SMEs’ competitive advantage in Yemen. The research uses a sample of 247 manufacturing SMEs surveyed in Yemen. Results: The results indicate that only three dimensions of CRM, namely (TCM), (KM) and (CRMO), have a significant effect on SMEs’ competitive advantage, but not that between (KCF) and SMEs’ competitive advantage. Conclusions: The findings of this study offer important insights for owners and managers of SMEs, researchers and policymakers to further understand the effects of CRM on SMEs’ competitive advantage. SMEs should also be encouraged to develop their CRM to improve their competitive advantage. Lastly, this study makes several contributions to the literature, the first of which is the provision of evidence concerning the major role of CRM as a dependent variable and competitive advantage as an independent variable. The second contribution pertains to its pioneering status in examining the direct relationship between CRM dimensions and the competitive advantage of SMEs in a Middle Eastern country.
목차
등록된 정보가 없습니다.
참고문헌 (52)
참고문헌 신청
Abdullateef, A. O. / 2010 / The impact of CRM dimensions on call center performance / International Journal of Computer Science and Network Security 10(12):184~195
Alipour, M. / 2011 / The effect of Customer Relationship Management(CRM)on achieving competitive advantage of manufacturing tractor / Global Journal of Management and Business Research 11(5)
Aljazeera
AlKarim, R. / 2020 / Effects of CRM Components on Firm’s Competitive Advantage : A Case on Bangladesh Banking Industry / Management Research 10(1):1~7
Mohammad Nassar D. Almarshad / 2020 / The role of customer relationship management success factors on enhancing the mental image of telecommunications companies in Jordan / Management Science Letters 10(15):3515~3526
Alipour, M. / 2011 / The effect of Customer Relationship Management(CRM)on achieving competitive advantage of manufacturing tractor / Global Journal of Management and Business Research 11(5)
Aljazeera
AlKarim, R. / 2020 / Effects of CRM Components on Firm’s Competitive Advantage : A Case on Bangladesh Banking Industry / Management Research 10(1):1~7
Mohammad Nassar D. Almarshad / 2020 / The role of customer relationship management success factors on enhancing the mental image of telecommunications companies in Jordan / Management Science Letters 10(15):3515~3526
함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
CRM전략의 Leadership과 IS Followership에 대한 비판적 고찰 : 공연예술분야 사례를 중심으로
인터넷전자상거래연구
2015 .02
-
Examining the effect of social CRM competence and capability on CRM performance : empirical evidence from enterprises in China
인터넷전자상거래연구
2018 .12
-
리조트 CRM과 고객충성도 관계 연구
관광경영연구
2017 .01
-
공연예술조직의 CRM 전략 : CRM 프로세스 및 고객자산가치요인 관점
경영교육연구
2015 .12
-
The important role of Knowledge Sharing in the impact of Information Systems on Competitive Advantage
경영과 정보연구
2023 .06
-
호텔 e-CRM 구성요인, 브랜드이미지, 가치, 만족, 브랜드충성도의 구조적관계에 관한 연구
호텔리조트연구
2016 .01
-
경제선도형 중소벤처기업의 실태와 정책과제
연구보고서
2018 .05
-
The Impact of Consumer Evaluation on the Cause-Related Marketing
ASIA MARKETING JOURNAL
2017 .04
-
The Influence of AI-CRM Adoption and Big Data Analytical Capability on Firm Performance of Large Enterprises in Thailand
Global Business and Finance Review
2024 .03
-
The Effect of Core Competence on Competitive Advantage Strategy and Organizational Performance
혁신기업연구
2023 .03
-
외식업체 소상공인의 지각된 배달앱 리뷰 정보특성이 사업지속성에 미치는 영향: 온라인 고객관계관리와 경쟁우위의 이중 매개효과
관광레저연구
2022 .02
-
Performance feedback, entrepreneurial orientation and competitive strategy in Chinese SMEs
한국무역학회 학술대회
2022 .12
-
A Quantitative Approach for Strategic Decision Making Using Network DEA : An application for the Korean Airline Industry
한국경영과학회 학술대회논문집
2017 .10
-
기존 경제 질서 하에서의 지역중소기업 경쟁력 제고방안
질서경제저널
2015 .01
-
고객관계 지향성, 고객관계관리 활동, 적응판매행동, 그리고 고객충성도의 관계: 의료 서비스를 중심으로
상품학연구
2023 .06
-
클라우드 컴퓨팅을 활용한 CRM 사례 연구
기업경영리뷰
2019 .01
-
중소기업 수출 컨설팅을 위한 수출 경쟁력 강화요인 평가에 관한 연구
경영컨설팅연구
2016 .01
-
중국 중소기업의 자금조달에 관한 소고
경영법률
2015 .01
-
SMEs 디지털 전환을 위한 디지털 플랫폼 역할에 대한 연구: 네이버 사례를 중심으로
상품학연구
2023 .06
-
Developing the Competitive Advantage Evaluation Model (CAEM) Using Network DEA : An Application in the Korean Airline Industry
한국경영과학회지
2018 .02
이 논문의 저자 정보
최근 본 자료
댓글(0)
0