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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국미용학회 한국미용학회지 한국미용학회지 제26권 제3호
발행연도
2020.1
수록면
534 - 541 (8page)

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With economic development and the improvement of the quality of life, the importance of service in the hair industry is currently growing. Despite the value of personal and material services that workers in the hairdressing industry offer for customers and their expertise, attitude, etc. on the services being crucial factors, studies on service education and training are lacking. The purpose of this study is to understand the effects of service education and training for workers in the hairdressing industry on their job satisfaction and customer orientation. Therefore, a survey involving males and females in their 20s-50s working at hair salons in southern and northern Seoul has been conducted by sending out a total of 189 questionnaires. The results of this study are as follows: Females earned higher scores than males in the category of general characteristics, while people in their 30s and 40s earned the highest scores in the category of the importance of education. Single people were found to make up a larger proportion than married people, technical college graduates having the highest proportion. In terms of the length of service, those who have been in service for less than 5~10 years were found to have the highest proportion, designers having the highest proportion in terms of position. It turned out that service education and training had a positive effect on job satisfaction, while job satisfaction itself was found to have a positive effect on customer orientation as well.

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