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A Study on The Effects of Relational Benefits on Relationship Satisfaction, Relationship Trust on Hotel Consumer
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호텔고객의 관계혜택, 관계만족, 관계신뢰간의 상호관계

논문 기본 정보

Type
Academic journal
Author
Journal
Korea hotel resort Association 호텔리조트연구 호텔리조트연구 제15권 제4호 KCI Accredited Journals
Published
2016.1
Pages
185 - 200 (16page)

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A Study on The Effects of Relational Benefits on Relationship Satisfaction, Relationship Trust on Hotel Consumer
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Abstract· Keywords

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The purpose of this study is to identify the characteristics of the hotel guests benefit from a relationship based on the theory and the relationship between quality effects mentioned grasp presented in the theoretical background and its meaning. The results, first, the relationship benefits the hotel guests were affected resulting special treatment benefits, psychological benefits, benefits information, Social Benefits and economic order high-teck significant relationship is formed in relationship satisfaction. Second, the relationship between the benefits of hotel guests was shown to affect the results psychological benefits, social benefits, benefits information and economic benefits in order to significantly affect the relationship between trust special treatment was not formed significant relationships
#관계혜택 #관계만족 #관계신뢰 #key words : Relational Benefits #Relationship Satisfaction #Relationship Trust.

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References (33)

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권한조 / 2011 / 특급 호텔 바(Bar)의 관계마케팅에 관한 연구 - 관계혜택이 품질 평가와 관계지속의도에 미치는 영향을 中心으로 - / 호텔리조트연구 10(2):205~225 dbpia 김삼원 / 2011 / 관계혜택이 관계의 질과 점포충성도에 미치는 영향 - NPS분석 및 조절효과 - / 한국산업정보학회논문지 16(2):139~154 dbpia 김성혁 / 1998 / 가치패러다임을 이용한 여행사 선택행동분석 / 관광학연구 22(2):227~234 google schola 문형남 / 2002 / 관계혜택이 인터넷 쇼핑만족과 고객충성도에 미치는 영향에 관한연구 / 학술발표대회 논문집 :162~174 google schola 신용두 / 2011 / 특급호텔 고객의 지각된 서비스가치, 관계혜택, 관계요인과 행동의도의 관계분석 google schola

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