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The Effect of Consumers' Knowledge and Attitude on Purchase Intention Toward Local Foods : Focus on Mediating Effect of Attitude
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로컬푸드의 소비자 지식과 태도가 구매의도에 미치는 효과 : 로컬푸드 태도의 매개효과를 중심으로

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Type
Academic journal
Author
Ji-Hyun Oh (전남대학교) Eun-Sil Hong (전남대학교)
Journal
The Korean Society of Community Living Science The Korean Journal of Community Living Science Vol.28 No.4 KCI Accredited Journals
Published
2017.11
Pages
581 - 597 (17page)
DOI
10.7856/kjcls.2017.28.4.581

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The Effect of Consumers' Knowledge and Attitude on Purchase Intention Toward Local Foods : Focus on Mediating Effect of Attitude
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Research history (2)

2017

The Effect of Consumers’ Knowledge and Attitude on Purchase Intention Toward Local Foods : Focus on Mediating Effect of Attitude
Ji-Hyun Oh ,  Eun-Sil Hong The Korean Journal of Community Living Science 2017.11 Academic journal

2015

The Effect of Consumers' Knowledge and Attitudes towards Local Foods on Purchase Intention
오지현 생활환경복지학과 2015.01 Thesis
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  • Check the research history of this article

Abstract· Keywords

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This study evaluated the effect of consumers’ knowledge and attitude toward to local foods on purchase intention. The study data were collected through a three-week online survey of 500 household food purchasers who had bought local foods within the previous year. The results are as follows. First, examining the difference in the knowledge of local foods according to socio-demographic variables revealed that married people had more knowledge of local foods than singles according to marital status, and college graduates and higher had more knowledge than high school graduates and lower according to education level. Second, as a result of examining the difference in attitudes towards local foods according to socio-demographic variables, married people more than single people according to marital status, people in their 30s more than those in their 20s according to age and college graduates and higher more than high school graduates and lower according to education level had more positive attitudes towards local foods. Third, as a result of examining the difference in consumers’ purchase intention towards local foods according to socio-demographic variables, according to age, and housewives had the lowest purchase intention towards local foods according to occupation. (Ed- I cannot understand: the section ‘according to socio-demographic variables, according to age, and housewives had’ is confused) People engaged in office/specialized/managerial jobs and those engaged in production/sales/service had the highest purchase intention. In regard to monthly average income, households that made less than KRW 4 million had the lowest purchase intention, and those that made KRW 4-8 million had the highest purchase intention. Fourth, the knowledge of local foods affected attitudes towards local foods. Fifth, attitudes towards local foods affected consumers’ purchase intention. In other words, people with positive attitudes towards local foods had higher purchase intention.
#local food #consumer knowledge #consumer attitude #purchase intention

Contents

ABSTRACT
Ⅰ. 서론
Ⅱ. 선행연구 고찰
Ⅲ. 연구방법
Ⅳ. 결과 및 고찰
Ⅴ. 요약 및 결론
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