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Study on the Structural Relationship of the Screen Golf Customer's Perceived Quality, Image, Relationship Orientation, Customer Satisfaction and Relationship Performance
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스크린골프장의 서비스품질, 이미지, 관계지향성, 고객만족도와 관계성과의 구조적관계

논문 기본 정보

Type
Academic journal
Author
Ji-Hyoung Chin (연세대학교) Min-Seok Kwak (연세대학교)
Journal
Korean Association of Physical Education and Sport for Girls and Women Journal of Korean Association of Physical Education and Sport for Girls and Women Vol.29 No.1 KCI Accredited Journals
Published
2015.3
Pages
183 - 196 (14page)
DOI
10.16915/jkapesgw.2015.03.29.1.183

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Study on the Structural Relationship of the Screen Golf Customer's Perceived Quality, Image, Relationship Orientation, Customer Satisfaction and Relationship Performance
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Abstract· Keywords

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The purpose of this study was to examine the structural relationship of screen golf customer’s perceived quality, image, relationship orientation, customer satisfaction and relationship performance. For this purpose, the subjects of this study were collected 250 users of 5 screen golf clubs located in Seoul, Gyeonggi-do. After excluding 25 sets of data which were founded to inappropriate for this study or were not fully responded to among the sampled data, a total of 225 sets of data were selected as the final valid sample. The results of this study were as follows: First, screen golf customer’s perceived quality had a positive effect on image. Second, screen golf customer’s perceived quality did not have effect on customer satisfaction. Third, screen golf customer’s perceived quality had a positive effect on orientation performance. Fourth, Image had a positive effect on customer satisfaction. Fifth, Relationship orientation had a positive effect on customer satisfaction. Lastly, Customer satisfaction had a positive effect on relationship performance. In conclusion, screen golf customer"s service quality had a positive effect on customer"s behavior.
#Service quality #Image #Relationship orientation #Customer satisfaction #Relationship performance

Contents

ABSTRACT
I. 서론
II. 연구방법
Ⅲ. 결과
Ⅳ. 논의
Ⅴ. 결론 및 제언
참고문헌

References (4)

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박승환, 최영수. 스크린 골프장의 마케팅믹스와 고객만족 및 충성도의 관계. 한국체육과학회지. 2010 dbpia 박찬규, 이병관. 골프장 서비스품질이 골프장이미지와 선택만족도에 미치는 영향. 한국스포츠산업경영학회지. 2005 google schola 설민신, 박두용, 김종원. 스크린골프이용객의 참여동기 척도개발 및 타당성 검증. 한국사회체육학회지. 2011 dbpia 지준철, 김승철. 스크린골프 참여자의 재미요인과 운동지속 및 운동중독의 관계. 한국사회체육학회지. 2011 dbpia

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