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The Effect of the factors of in-flight service on emotional reaction and on their behavior intentions
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항공사 기내 서비스 속성이 고객감정과 행동의도에 미치는 영향에 관한 연구

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Type
Academic journal
Author
Lee, Kyoung-Mi (국제디지털대학교)
Journal
DAEHAN Association of Business Administration, Korea Korean Jouranl of Business Administration Vol.22 No.3 KCI Accredited Journals
Published
2009.6
Pages
1,381 - 1,402 (22page)

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The Effect of the factors of in-flight service on emotional reaction and on their behavior intentions
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Abstract· Keywords

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This study was to examine the influnce of the factors of in-flight service on emotional reaction and the impact of their emotional reaction on their behavior intentions. It also examined the influnce of the factors of in-flight service on behavior intentions using PAD(pleasure, arousal, dominance) model of Mehrabian and Russell. The result of the study reveals that the factors of in-flight service are stimuli that enhance ‘pleasure’ but are not impact to ‘arousal’. In particular, ‘dominance’ of emotional reaction is strongly linked to entertainment service of in-flight service factors. Resurt also suggests that two of emotions impact to behavioral intentions. however ‘arousal’ of emotions had negative relationship to behavioral intentions. Finally, the effects of in-flight service on behavior intentions are partially correlated cabin attendent service, in-flight food service, in-flight sopping but not with entertainment, facilities or devices.
#기내 서비스 속성 #감정적 반응 #행동의도 #the factors of in-flight service #emotional reaction #behavior intentions

Contents

요약
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 조사설계
Ⅳ. 실증결과
Ⅴ. 결론 및 시사점
참고문헌
Abstract

References (43)

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1. [기타자료] - 금융감독원 / 2006 / 2005회계연도 외부감사대상회사 감사의견 분석결과 / 금융감독원 보도자료 google schola 2. [학술지(정기간행물)] - 박연희 / 2007 / 재무제표공시를 지연시키는 요인에 관한 연구 / 회계저널 16 (1) : 29 ~ 51 dbpia 3. [학술지(정기간행물)] - 손성규 / 2006 / 지분법 적용시 중대한 영향력에 관한 연구 / 회계저널 15 (회계기준 특별호) : 87 ~ 112 google schola 4. [학술지(정기간행물)] - 신현걸 / 2000 / 연결당기순이익을 이용한 지분법 적용의 적정성 평가 / 회계와 감사연구 36 : 99 ~ 117 google schola 5. [학술지(정기간행물)] - 신현걸 / 2006 / 피투자회사의 개수 및 구분방식에 따른 지분법 적용의 적정성 분석 / 회계와 감사 연구 43 (43) : 451 ~ 475 google schola

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