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자료유형
학술저널
저자정보
저널정보
한국유통경영학회 유통경영학회지 유통경영학회지 제23권 제2호
발행연도
2020.4
수록면
149 - 162 (14page)

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Purpose: The objective of current research is to explore the effectiveness of variable types of workplace learning at the work, especially for the sales persons in retail industry. As the more business processes and products are complicated, the higher the role of sales persons’ role in the retail industry are. Business practitioners and researchers have paid attention on capacity of employees and business performance relationship. From the equation, they emphasize that types of learning is the key to improve the employees’ capacity. The importance of learning at workplace has been stressed yet, their types of workplace learning methodology and learning outcome correlation has gained little attention. The current research aims to provide effective human resource development methodology in retail industry. Research design, data, and methodology: From the seventh human resource company panel survey conducted by Korea Research Institute of Vocational Education & Training, the authors segregate sales persons in retail industry and analyze effective diverse types of workplace learning on their learning outcome. From the panel data set, the authors obtained 905 sample of sales employees. The author attempt to validate how different types of workplace learning induce on their job performance, job related satisfaction and organizational commitment framework. Further, employees are segregated to high and low participations on types of education provisions to validate their workplace learning outcome in retail industry. Results: The result shows that workplace learning has positive influence on sales persons’ learning outcome. From the detailed investigation, the authors uncovered that informal learning has greater influence on job capability dimension. However, for the job satisfaction and organizational commitment dimensions, formal learning has greater influence than the informal learning methodologies. Conclusions: From the above findings, business managers and researchers may learn to implement different types of learning methodologies for desired job related outcomes. Forms of learnings can be extended to wide variety of types, especially in the age of the fourth industrial revolution. Formal and informal learning methodology provisions for the sales persons may be chosen in detailed purposes and the specifically chosen type of learnings can bring about better result depends on what dimensions are targeted.

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