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Structural relationship among CRM Factors, Customer Satisfaction, Customer Trust and CRM Outcomes in Golf Practice Ranger
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골프연습장의 CRM요인과 고객만족, 고객신뢰 및 CRM성과의 구조적 관계

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Type
Academic journal
Author
Lee, Dong-Jun (단국대학교) Hwang, Ji-Hyun (단국대학교)
Journal
The Korean Society Of Sports Science Korean Journal of Sports Science Vol.31 No.3 KCI Accredited Journals
Published
2022.6
Pages
331 - 343 (13page)
DOI
10.35159/kjss.2022.6.31.3.331

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Structural relationship among CRM Factors, Customer Satisfaction, Customer Trust and CRM Outcomes in Golf Practice Ranger
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Abstract· Keywords

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This study has a main purpose that closely examines the structural relationship among crm factors, customer satisfaction, customer trust and crm outcomes in golf practice ranger. In order to achieve it, the sample from customer of golf practice ranger were accumulated by using convenience sampling that chose golf practice ranger in Seoul. The samples were 390 people. and we excluded unsuitable sheet like that were decided as untruthful one and an omission and unclear. So the final samples were 338 people. On the basis of that, The statistical techniques, spss 24.0 and amos 24.0 program have been used for the analysis as per research purpose. The statistical analysis used in the research for a data analysis includes frequency analysis, confirmatory factor analysis, reliability analysis, correlation analysis, and structure equation model analysis. The research has drawn the following conclusions, based on the above mentioned research method and its procedures: First, The crm factors influences the customer satisfaction. Second, The crm factors influences the customer trust. Third, The customer satisfaction influences the crm outcomes. Fourth, The customer trust influences the crm outcomes.
#crm factors #customer satisfaction #customer trust #crm outcomes

Contents

Abstract
Ⅰ. 서론
Ⅱ. 연구방법
Ⅲ. 결과 및 논의
Ⅳ. 결론 및 제언
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