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논문 기본 정보

자료유형
학술저널
저자정보
김정수 (배재대학교)
저널정보
한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.26 No.10(Wn.123)
발행연도
2020.10
수록면
169 - 179 (11page)

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연구주제
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연구배경
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연구방법
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초록· 키워드

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This study is aimed at identifying the effects of culinary education service quality on students’ satisfaction and switching intention. To achieve this, a structural equation model was applied to culinary students in Seoul and Gyeonggi Province. As a result of this study, it was found that the culinary practice education service quality of students majoring in foodservice and culinary art had a positive effect on student satisfaction and departure intention. Sepcifically, this study identified that the higher tangibility, empathy, and reliability of the educational service quality have significantly influence on satisfaction, and satisfied students have a significantly negative (−) effect on the intention to leave. Therefore, the results suggests that it is necessary to approach marketing concepts such as quality of education service and student satisfaction from a student focused position, and improve the educational environment to provide differentiated educational services in universities. In addition, university needs to make an effort to improve student satisfaction through well developed education program and enviornment for students majoring in foodservice and culinary art.

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ABSTRACT
1. 서론
2. 이론적 배경
3. 연구방법
4. 실증분석
5. 결론
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