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A Study on the Current Situation and recognition Analysis of Screen sports using Big Data Analysis
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빅데이터 분석을 활용한 스크린스포츠 현황 추이 및 인식 분석 연구

논문 기본 정보

Type
Academic journal
Author
Eun-Jung Lee (여주대학교)
Journal
Korean Association of Physical Education and Sport for Girls and Women Journal of Korean Association of Physical Education and Sport for Girls and Women Vol.34 No.2 KCI Accredited Journals
Published
2020.6
Pages
17 - 32 (16page)
DOI
10.16915/jkapesgw.2020.6.34.2.17

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A Study on the Current Situation and recognition Analysis of Screen sports using Big Data Analysis
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Abstract· Keywords

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The purpose of this study is to provide basic data for revitalizing the domestic screen sports market by analyzing trends in screen sports, consumer perception, and marketing strategies, trends, and potential variables through big data keyword analysis. As a research method, text mining, TF-IDF, Sentimental Analysis, and semantic network analysis were conducted using a social matrix program textom and network analysis Ucinet6. The study period was limited to a total of two years from January 1, 2018 to December 31, 2019. As a result of analysis, according to the categorization of expert groups, it was categorized into 5 factors: screen sports, convergence screen sports theme park, weather and season, emotion, and marketing. Therefore, based on the results of this study, it is expected that it will be a basic data for screen sports differentiation strategy and domestic screen sports market activation.
#빅데이터 #텍스트마이닝 #감성분석 #의미연결망분석 #스크린스포츠 #big data #text mining #tf-idf #sentimental analysis #semantic network analysis #screen sports

Contents

국문초록
Ⅰ. 서론
Ⅱ. 연구 방법
Ⅲ. 결과 및 논의
Ⅳ. 연구 논의
Ⅴ. 결론
참고문헌
ABSTRACT

References (45)

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강만모 / 2012 / 빅 데이터의 분석과활용 / 정보과학회지 30(6):25~32 dbpia 김해원 / 2014 / 빅데이터를 활용한 콘텐츠 제작방안에 관한 탐색적 연구 : TV홈쇼핑을 중심으로 / 사이버커뮤니케이션학보 31(3):5~51 dbpia 강석오 / 이색 데이트 코스 리얼야구존 ‘스크린야구’ 눈길 / 데이터넷 google schola 김경섭 / 2019 / 빅데이터를 활용한 스크린골프 네트워크 중심성 지수 비교 연구 / 골프연구 13(2):55~71 dbpia 김경수 / 이색 데이트 코스 '레전드 스포츠 히어로즈' / 내외뉴스통신 google schola

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