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A Study on the Motivations, Viewing Behaviors and Satisfaction of VOD Use
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주문형 비디오(VOD) 이용동기, 이용행위, 만족감 연구

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Type
Academic journal
Author
Hyun Soo Kuem (한양대학교) Jung Kee Kim (한양대학교)
Journal
Korean Association For Communication & Information Studies Korean Journal of Communication & Information Wn.91 KCI Accredited Journals
Published
2018.10
Pages
7 - 40 (34page)
DOI
10.46407/kjci.2018.10.91.7

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A Study on the Motivations, Viewing Behaviors and Satisfaction of VOD Use
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Abstract· Keywords

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This study examines the motivation, viewing behavior, and satisfaction of the main factors of using VOD, which are considered to affect media development and media audience. To get the synchronous structural insight of VOD use characteristics, a measurement tool was developed through a three-step process. The factor analysis result consisted nine factors of viewing behavior that differs from existing motivation of watching television: ‘watching all episodes at a time,’ ‘watching previous programs,’ ‘movable and convenience,’ ‘selective watching,’ ‘self-oriented watching,’ ‘recreation and relaxation,’ ‘issue contents use,’ ‘restricted media environment’, and ‘overseas contents and movies’. As a result of this study, motivation of VOD use and unprecedented viewing behavior of binge watching and re-watching significantly influenced the motivation of satisfaction obtained from VOD use. Through this, we understood the media consumption behavior in self-directed media environment, such as VOD, and so does the necessity of follow-up research. The study is meaningful in that it can be applied to analysis of nonlinear media －new media－ as to empirically verifying the importance and the influence of using behavior in a new approach to understand media phenomena in digital information society.
#VOD(주문형 비디오) #비선형적 매체 #VOD 이용동기 #이용행위 #만족감 #VOD #Video on demand #re-watching #binge-watching #non-linear media #streaming

Contents

1. 문제제기 및 연구목적
2. 선행연구 검토 및 연구문제
3. 연구방법
4. 분석결과
5. 결론 및 논의
참고문헌

References (82)

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[학술지(정기간행물)] - 강재원 / 2006 / 다매체 환경에서 IPTV의 융합-수용 모델 : 기능적 유사성과 미디어 대체를 중심으로 / 한국언론학보 50 (2) : 5 ~ 32 dbpia [학술지(정기간행물)] - 고정민 / 2009 / 영화관람방식에 따른 인터넷VOD의 소비의향 분석 / 문화산업연구 9 (2) : 101 ~ 119 dbpia [보고서] - 과학기술정보통신부 / 2017 / 2017년 7월 이동전화 및 시내전화 가입자 번호이동 현황 google schola [학위논문] - 금현수 / 2017 / VOD 이용과 효과의 관계 연구: 심리적, 사회적 요인, 이용동기, 이용행위, 수용자 활동을 중심으로 / 박사 / 한양대학교 대학원 dbpia [단행본] - 김계수 / 2005 / AMOS 구조방정식 모형분석 / 한나래 google schola

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UCI(KEPA) : I410-ECN-0101-2018-070-003576699