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논문 기본 정보

자료유형
연구보고서
저자정보
신기동 (경기연구원) 황상연 (인천대학교) 조영진 (경기연구원)
저널정보
경기연구원 경기연구원 기본연구 [기본연구 2017-15] 광역쇼핑시설의 상권 특성과 지역적 영향
발행연도
2017.12
수록면
1 - 171 (171page)

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초록· 키워드

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Recently, as the number of shopping facilities has increased, such as complex shopping malls, warehouse type superstores, large fashion outlets, and so on, the conflicts over the opening of large stores between neighboring municipalities are increasing. However, current regulations on the opening of large-scale stores, such as the impact analysis on commercial area, do not adequately reflect the characteristics of new type shopping facilities.
In this study, we tried to suggest a rational policy alternative with more realistic suitability by analyzing the characteristics of "regional shopping facilities" with the commercial area beyond the scope of the municipalities, and analyzing the impact on the regional merchants and regional industries.
Considering that the generalization is limited in that it is a study based on the Seoul metropolitan area, the analysis and the policy proposals of this study are expected to provide basic knowledge that is useful for effectively resolving the issue of commercial conflicts that may arise in all parts of the country.
The main results and significance of the study are summarized as follows.
First, the range of commercial areas of the regional shopping facilities is presented as specific figures, in particular as the relative size of commercial areas to that of superstores.
Second, it is possible to grasp the aspect of the market segmentation and the overlapping of the commercial areas between the stores in the market competitiveness. In the case of the Seoul metropolitan area, it is confirmed that the overlapping of the commercial areas is excessive.
Third, unlike previous researches, which are limited to small business sector, this study presents the results of comprehensively comparing and analyzing the impact on the detailed sectors of the whole distribution market, including the large distribution sector and online distribution sector.
Fourth, in this study, we calculated the total (average) amount of market penetration rate of existing shopping facilities by the entire regional shopping facilities in the Seoul metropolitan area, and this is considered to be of great value in relation to the recognition of problems at the whole level of the metropolitan area and the search for alternative solutions.
Fifth, using an econometric model based on industrial statistics, we analyzed the growth effect of the increase of regional shopping facilities on the related industries. As a result, the opening of regional shopping facilities contributed positively to the regional economy as a whole.

목차

[표지]
[머리말]
[연구요약]
[차례]
표차례
그림차례
[제1장 서론]
제1절 연구의 배경과 목적
제2절 연구의 범위와 방법
[제2장 광역쇼핑시설의 출점 현황과 성장 추이]
제1절 광역쇼핑시설의 출점 현황
제2절 광역쇼핑시설의 성장 추이 : 소매업 통계분석
[제3장 광역쇼핑시설의 배후상권 특성]
제1절 조사의 개요
제2절 광역쇼핑시설의 이용률 및 방문행태
제3절 광역쇼핑시설의 상권범위와 지역주민 이용여건
[제4장 광역쇼핑시설 확산의 지역적 영향]
제1절 광역쇼핑시설 지출내역과 기존 상권 잠식효과
제2절 광역쇼핑시설 증가가 관련 산업부문에 미치는 영향
[제5장 요약 및 결론]
제1절 연구결과 요약
제2절 결론 및 정책과제
[참고문헌]
[Abstract]

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