메뉴 건너뛰기
.. 내서재 .. 알림
소속 기관/학교 인증
인증하면 논문, 학술자료 등을  무료로 열람할 수 있어요.
한국대학교, 누리자동차, 시립도서관 등 나의 기관을 확인해보세요
(국내 대학 90% 이상 구독 중)
로그인 회원가입 고객센터 ENG
주제분류

추천
검색
질문

논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국호텔관광학회 호텔관광연구 호텔관광연구 제18권 제2호 (통권 제65권)
발행연도
2016.3
수록면
309 - 327 (19page)

이용수

표지
📌
연구주제
📖
연구배경
🔬
연구방법
🏆
연구결과
AI에게 요청하기
추천
검색
질문

이 논문의 연구 히스토리 (5)

초록· 키워드

오류제보하기
As domestic spending on wine increases, the importance of the marketing strategies for wine products has been emphasized in the hospitality industry for the purpose of increasing business profits. Korean wine festivals is held in Young-dong and Youngcheon every October and November. Also, ‘Asian wine trophy’ is held every August in Dae-Jeon city of Korea. At that competition, several Korean wines won gold medals among the world’s wines. It means that the quality of Korean wine is being improved rather than before. And it can lead interest of Korea and Korean wine and enhanced status of Korea in the global wine market. The purpose of this study is to find out the relationship between Korean wine evaluation and perceived value and furthermore, relationship with satisfaction. In this study, a survey was carried out on experienced wine consumers over the age of 20 from October 15 through November 4, 2015. Overall, 315 questionnaires from internal customers were used for the final data analysis. The SPSS/PC version 20.0 and AMOS 20.0 statistics package programs were used for the confirmatory factor analysis, reliability analysis and pass analysis to test the hypotheses for this study. The result of the present study indicates that Korean wine evaluation was significant on Perceived value and the effect of Perceived value had a significant positive effect on satisfaction. The results of this paper suggests specific marketing strategy for winery owner of Korea and Korean wine company.

목차

등록된 정보가 없습니다.

참고문헌 (83)

참고문헌 신청

함께 읽어보면 좋을 논문

논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!

이 논문의 저자 정보

이 논문과 함께 이용한 논문

최근 본 자료

전체보기

댓글(0)

0

UCI(KEPA) : I410-ECN-0101-2018-326-002152665