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The Effect of Service Quality of guest house on Customer Satisfaction and Intention of Revisiting : Using Jeju Island guest house
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Type
Academic journal
Author
In-Shil Park (Baeksuk Art University) Young-Sik Park (WooSuk University)
Journal
Korea Internet Electrornic Commerce Association The Journal of Internet Electronic Commerce Resarch Vol.18 No.2 KCI Accredited Journals
Published
2018.4
Pages
117 - 132 (16page)
DOI
10.37272/JIECR.2018.04.18.2.117

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The Effect of Service Quality of guest house on Customer Satisfaction and Intention of Revisiting : Using Jeju Island guest house
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Abstract· Keywords

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The purpose of this study is to investigate the relationship between customer satisfaction and revisit intention in Jeju Island. For the purpose of this study, we conducted a survey of Korean tourists using guesthouses in Jeju Island. The survey was conducted from January 1, 2018 to March 31, 2018. A total of 325 questionnaires were collected, of which 291 were used in the final analysis except for the inappropriate questionnaire. Reliability analysis and validity test were conducted using the SPSS 20.0 statistical package program, and exploratory factor analysis and multiple regression analysis were conducted to test the relationship between service quality, customer satisfaction, and intention of revisiting. Research shows that service quality has a positive effect on customer satisfaction. Also, it was found that customers who satisfied with service quality positively influenced revisit inquiry. These results suggest that improving and managing the quality of the guest house "s personal services and facilities will enhance customer satisfaction and intention of revisiting.
#guest house #Service Quality #Customer Satisfaction #Intention of Revisiting

Contents

Abstract
Ⅰ. Introduction
Ⅱ. Theoretical background
Ⅲ. Research method
Ⅳ. Empirical analysis
Ⅴ. Conclusion and Implications
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UCI(KEPA) : I410-ECN-0101-2018-323-002081446