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A Study on the Relationship between Marketing Indicators of Customer and Management erformance of the Foodservice Company
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외식기업의 고객에 대한 마케팅 지표와 경영성과와의 관련성에 대한 연구

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Type
Academic journal
Author
Koo, Won-Il (세종대학교)
Journal
The Korea Academic Society Of Tourism And Leisure Journal of Tourism and Leisure Research Vol.29 No.6 (Wn.118)
Published
2017.6
Pages
21 - 38 (18page)

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A Study on the Relationship between Marketing Indicators of Customer and Management erformance of the Foodservice Company
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Abstract· Keywords

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In this study, we investigated the relationship between the management performance of the foodservice company and the marketing index(Internal and external customers), and conducted the study to increase the profitability of the company. As a result of the analysis of the key indicators, it is found that the operating expenses of the foodservice companies are not enough to cover all the costs and the cost of marketing is also influenced by the management situation of the restaurant. In the correlation analysis, it was analyzed that the profit could be increased through the management of labor cost, fringe benefit and R&D cost and debt ratio. In regression analysis, it was found that to improve the management performance of the company, the index related to the internal customer should be managed first and then the external customer should be managed. This study will contribute to the continuous development of the foodservice companies by maximizing the management performance through management of the marketing indicators for internal and external customers.
#외식기업(food service company) #내부고객 #외부고객 #마케팅 지표(index of marketing) #경영성과(management performance)

Contents

Abstract
I. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구설계
Ⅳ. 실증분석
Ⅴ. 결론
참고문헌

References (54)

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[학술지(정기간행물)] - 권용재 / 2012 / 한국상장제조기업의 투자결정요인분석 : 과소투자가설과 잉여현금흐름가설의 비교 검증 / 재무관리연구 29 (4) : 93 ~ 114 google schola [학술지(정기간행물)] - 김광호 / 2014 / 한국 중소제조기업의 내부마케팅요인이 고객지향성과 시장지향성 및 경영성과에 미치는 영향에 관한 연구 / 국제지역연구 18 (2) : 187 ~ 211 dbpia [학술지(정기간행물)] - 김동현 / 2013 / 중소기업의 마케팅환경, 마케팅역량, 전략과 인력이 마케팅성과에 미치는 요인에 관한 연구 : 수도권 지역의 중소기업을 중심으로 / 고객만족경영연구 15 (1) : 53 ~ 84 dbpia [학술지(정기간행물)] - 김성혁 / 2008 / 내부마케팅이 내부고객만족과 고객지향성에 미치는 영향: 수도권내 외국인 전용 카지노를 중심으로 / 관광학연구 32 (4) : 97 ~ 120 dbpia [학술지(정기간행물)] - 김주향 / 2015 / 패밀리 레스토랑의 서비스 품질이 경험적 가치 및 고객만족에 미치는 영향 / 관광레저연구 27 (5) : 239 ~ 257 dbpia

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