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논문 기본 정보

자료유형
학술저널
저자정보
박시원 (상지대학교)
저널정보
한국관광레저학회 관광레저연구 관광레저연구 제28권 제11호 (통권 제111호)
발행연도
2016.11
수록면
167 - 185 (19page)

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초록· 키워드

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This study is conducted to figure out the way Service Quality of the vacation resort utilizing the Natural Resources has an influence on the customers’ Wellbeing Value, Customer Satisfaction, and Behavioral Intention. In order to accomplish the purpose of this study, through the Theoretical Consideration, the relation among each variable is identified and the questionnaires are derived. The total number of the samples collected by this survey is 342, and the Hypothesis Testing is conducted on the basis of that result. The testing of hypothesis 1 suggests that some factors of Service Quality of the vacation resort have an influence on the customers’ Wellbeing Value, so hypothesis 1 is partially adopted. The testing of hypothesis 2 suggests that Service Quality of the vacation resort has a significant influence on Customer Satisfaction, so hypothesis 2 is adopted. The testing of hypothesis 3 suggests that Wellbeing Value appreciated by the customers has a partial influence on Customer Satisfaction, so hypothesis 3 is partially adopted. At last, the testing of hypothesis 4 suggests that the Influence Relation among Customer Satisfaction, Revisit Intention and Recommendation Intention is significant altogether. The academic implication of this study is that Wellbeing Value which has not been treated a lot in the field of Tourism is introduced and the Empirical Analysis is conducted. And then, the practical implication is that the fact is revealed that the domestic vacation resort does not sufficiently satisfy the customers’ diversified Wellbeing Value. On the basis of this study result, it is considered that from the following study more diverse results can be deduced.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구설계
Ⅳ. 실증분석
Ⅴ. 결론
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