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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국관광연구학회 관광연구저널 관광연구저널 제23권 제4호
발행연도
2009.12
수록면
183 - 198 (16page)

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This study intends to analyze the effects of `human service`, `physical service`, `spatial service` and `information service` as waiting service factors on customer satisfaction, implemented a questionnaire survey for customers who used family restaurants located in Seoul for a month from May 1 to May 30 in 2008. I analyzed the questionnaires using SPSS win 10.0 for verification of hypothesis and the research results can be summarized as follows. First, kindness and ability of employee as human service, free-sample service and food service as physical service, information service and spatial service appeared to have significant positive effects on customer satisfaction. Second, satisfaction of women was higher than that of men, satisfaction on ability of employee was higher as the age of customer was lower, and satisfaction on ability of employee and spatial service appeared to have significant differences according to occupation. In addition, with regard to ability of employee and food service, the satisfaction appeared to be higher as monthly income of customer was lower, the satisfaction was generally higher as level of education was higher, and satisfaction of the unmarried on human service of food service companies appeared to be higher. From the result of this study, waiting lines of customers increase due to immoderate coupons and affiliate marketing of family restaurants while the study on waiting customers in the restaurants is not sufficient. Further study on mentality of waiting customers or waiting spaces, waiting places according to priority of service by subdividing customers will be needed in the future.

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