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Professional Standards in Korean Public Relations: A Comparative Approach between Corporate Practitioners and Public Relations Agency Practitioners
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우리나라의 최근 PR활동 및 전문성에 관한 고찰 : 기업 PR실무자와 PR대행사 실무자 간의 인식 차이를 중심으로

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Type
Academic journal
Author
Journal
Korean Association for Advertising and Public Relations The Korean Journal of Advertising and Public Relations Vol.7 No.5 KCI Accredited Journals
Published
2005.12
Pages
41 - 56 (16page)

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Professional Standards in Korean Public Relations: A Comparative Approach between Corporate Practitioners and Public Relations Agency Practitioners
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Research history (5)

2005

Professional Standards in Korean Public Relations: A Comparative Approach between Corporate Practitioners and Public Relations Agency Practitioners
Jong Min Pa ,  k The Korean Journal of Advertising and Public Relations 2005.12 Academic journal

2003

Practitioners` Gratification toward Marketing Communication Channels - Media Niche Analysis
Pa ,  k ,  Jong-min Advertising Research 2003.12 Academic journal
A study on negotiation trait factors of PR practitioners as negotiators
박종민 ,  안주아 광고학연구 2003.01 Academic journal

2001

한국 홍보 실무자들의 전문성 기준 연구 : 정부와 기업 홍보 실무자의 상호지향성 중심으로
Pa ,  k Jong-Min Korean Journal of Journalism & Communication Studies 2001.06 Academic journal
홍보전문성 기준에 관한 기업 실무자와 정부 실무자간의 인식차이에 관한 연구
박종민 한국방송학회 학술대회 논문집 2001.05 Proceeding
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Abstract· Keywords

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This study examined the extent of opinion discrepancy regarding professional standards between corporate practitioners and public relations agency practitioners. The results of this study shows that corporate practitioners rated the extent of the recent overall public relations professional standards in Korea higher than did public relations agency practitioners. Regarding the extent of professional standards of marketing public relations, public relations agency practitioners rated higher than did corporate practitioners, while corporate practitioners rated the extents of professional activities of ``publicity and press relations`` and ``public activities as organizational communication`` higher than did public relations agency practitioners.
#PR전문성 #기업 PR실무자 #PR대행사 실무자 #인식차이 #professional activities #corporate practitioners #public relations agency practitioners #opinion discrepancy

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