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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국경제연구학회 Korea and the World Economy The Journal of the Korean Economy Vol.3 No.2
발행연도
2002.9
수록면
257 - 280 (24page)

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This research discusses organizational strategies from the role of conformity and flexibility. This research identifies conformity and flexibility as key determinants of organizational performance. A
perceived effect of economic crisis is introduced as a moderator. The specific case of the Korean venture firms is examined more closely. A high level of uncertainty such as during an economic crisis threatens organizational performance and survival. In particular, the uncertainty is relatively high in emerging markets such as Korean market. An important role of the conformity and flexibility is to reduce the uncertainty. Therefore, conformity and flexibility are key determinants of organizational performance during the economic crisis and in the emerging markets. Emerging markets are characterized as imperfection and strong institutional environments such as governments, norms, and culture. In terms of organizational adaptation, conformity is placed near determinism view, which emphasizes external forces to adapt. In contrast, flexibility is placed near strategic choice view, which emphasizes internal forces to adapt. Therefore, conformity is a much powerful strategy for organizational performance in emerging markets. Implications and suggestions for future research are provided as well.

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ABSTRACT

1. INTRODUCTION

2. KOREAN VENTURE FIRMS

3. INSTITUTIONAL THEORY AND STRATEGIC CONFORMITY

4. STRATEGIC FLEXIBILITY

5. ORGANIZATIONAL STRATEGIES TO ENHANCE PERFOAMANCE FROM CONFORMITY AND FLEXIBILITY IN EMERGING MARKETS

6. MANAGEMENT DURING AN ECONOMIC CRISIS

7. CONCEPTUAL MODEL OR ORGANIZATIONAL STRATEGIES DURING AN ECONOMIC CRISIS

8. CONCLUSION AND SUGGESTIONS FOR FUTURE RESEARCH

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