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논문 기본 정보

자료유형
학술저널
저자정보
이환우 (경북대학교)
저널정보
한국유통경영학회 유통경영학회지 유통경영학회지 제27권 제2호
발행연도
2024.4
수록면
51 - 59 (9page)

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Purpose: This p aper a ims to d emonstrate the ef fect of p ay as an extrinsic motivator on t he i ntrinsic m otivation of Korean w orkers a nd t o demonstrate the effect of innovative organizational culture as a factor that moderates this relationship. The first purpose of this study is to provide implications for what is the theoretical background suitable for Korean workers in the romanticbehavioral debate on intrinsic motivation. The second purpose is to show that the ef fects o f e xternal f actors s uch as p ay o n intrinsic motivation m ay v ary depending on the situation, and finding such boundary conditions is important for the development of motivation theory. Research design, data, and methodology: This s tudy perf ormed a cross-sectional hierarchical regression analysis using the Human Capital Corporate Panel (HCCP) Survey data from the Korea Vocational Education and Training Institute. The purpose of the HCCP Survey is to reveal the personal characteristics of individual workers of Korean companies through the accumulation of time series data on workers. The base point of the survey for this study is from January 1, 2020 to December 31, 2020, and the number of workers used in this survey is 9,516. Results: This paper found that the level of intrinsic motivation had a positive relationship with compensation, demonstrating that Korean workers are more consistent with the behaviorism that compensation will affect intrinsic motivation. It also shows that employee’s awareness of innovation culture can interact with compensation and affect intrinsic motivation. Implications: The research results of this paper show the e ff ect of pay on the intrinsic motivation of Korean workers, contributing to the theoretical development of research in the field of compensation and motivation. It also suggests to practitioners that incentives can effectively increase intrinsic motivation for Korean companies and cultivate innovative organizational culture to affect these effects substantially

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