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he Effects of Internal Marketing upon Job Satisfaction and Customer Orientation in Golf Courses
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골프장 내부마케팅 활동이 직무만족과 고객지향성에 미치는 영향

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Type
Academic journal
Author
Lee Ji-Hwan (한국교원대학교) minju an (동신대학교)
Journal
한국골프학회 골프연구 골프연구 제11권 제3호 KCI Accredited Journals
Published
2017.1
Pages
1 - 13 (13page)

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he Effects of Internal Marketing upon Job Satisfaction and Customer Orientation in Golf Courses
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Abstract· Keywords

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[Purpose] The purpose of this study is to examine the effects of Internal Marketing on Job Satisfaction and Customer Orientation in Golf Courses. [Method] To perform the examination, 300 staff members who worked at golf courses located in Jeollanam-do and the city of Gwangju in 2016 are selected by the method of convenience sampling. For the maximum precision for the given resources, the data collected from 28 respondents, which are considered inaccurate and unreliable, have been discarded. Based on the research results obtained through frequency analysis, correlation analysis, and confirmative factor analysis for data processing. [Result] This study will show that internal marketing has significant influences on job satisfaction in golf courses and that job satisfaction inspires much of positive customer-oriented performance.
#Internal Marketing #Job Satisfaction #Customer Orientation

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References (45)

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강준상 / 2016 / 공공스포츠센터 직원의 개인-환경적합성이 직무만족과 고객지향성에 미치는 영향 / 한국사회체육학회지 (63):225~235 dbpia 강준상 / 2015 / 프로스포츠구단의 내부마케팅이 내부고객의 시장지향성과 경영성과에 미치는 영향 / 한국사회체육학회지 (62):95~104 dbpia 강창동 / 2012 / 고객접점서비스가 서비스품질인식, 접점만족, 관계의 질과 관계행동요인에 미치는 영향연구 / 관광연구 26(6):1~29 dbpia 권우문 / 2006 / 스포츠센터의 내부마케팅이 내부고객지향성 및 시장지향성에 미치는 영향 / 한국스포츠산업경영학회지 11(4):149~162 dbpia 김계수 / 2005 / 구조방정식 모형분석 / 한나래 google schola

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