메뉴 건너뛰기
Library Notice
Institutional Access
If you certify, you can access the articles for free.
Check out your institutions.
ex)Hankuk University, Nuri Motors
Log in Register Help KOR
Subject
Humanities
General Humanities History Philosophy Religious Studies Linguistics and Literature Other Humanities
Social science
General Social Science Business Management Tourism Education Military Science Library and Information Science Law Sociology Journalism and Media Studies Psychological Science Political Science and Diplomacy Geography Public Administration Economics International Trade Anthropology Other Social Science
Natural science
General Natural Science Physics Biology Life Sciences Mathematics/Statistics Astronomy Earth Science Chemistry Other Natural Science
Engineering
General Engineering Architectural Engineering Mechanical Engineering Industrial Engineering Material/Energy Engineering Electrical and Electronic Engineering Marine and Ocean Engineering Chemical Engineering Computer Science Other Engineering
Medical science
General Medical Science Nursing Science Veterinary Pharmacy Traditional Korean Medicine Basic Medicine Clinical Medicine Other Medicine
Agriculture and Fishery
General Agriculture and Fishery Agriculture Fishery Science Food Science Forestry Animal Husbandry Marine Transportation Studies Other Agriculture and Fishery
Art and Kinesiology
General Arts Design Fine Arts Cosmetology Photography Music Fashion Kinesiology Performing Media Arts Other Arts and Kinesiology
Interdisciplinary Studies
Interdisciplinary Research Science and Technology Studies Brain and Cognitive Science Technology Policy Other Interdisciplinary Studies

KOR

The effect of tourists' perceived risk due to COVID-19 on the selection and satisfaction of the service quality in the hotel industry
Recommendations
Search

코로나19 위험지각이 호텔 서비스 선택과 만족에 미치는 영향

논문 기본 정보

Type
Academic journal
Author
kimchuiwon (한국방송통신대학교)
Journal
한국관광진흥학회 관광진흥연구 관광진흥연구 제9권 제1호 KCI Accredited Journals
Published
2021.1
Pages
83 - 98 (16page)

Usage

cover
The effect of tourists' perceived risk due to COVID-19 on the selection and satisfaction of the service quality in the hotel industry
Ask AI
Recommendations
Search

Abstract· Keywords

Report Errors
This study was performed to differentiate the marketing strategies under the recent business circumstance of COVID-19 by examining the relationship among the hotel consumers’ risk-acceptance levels, satisfaction of hotel selection attributes and will of revisiting to hotel. 3 factors out of perceived risk to COVID-19 were categorized and defined as physical risk, economic risk, psychological risk, and only psychological risk and economic risk were significantly related with the hotel selection attributes. Only psychological risk had significantly negative effects on both consumer satisfaction to hotel selection attributes and will of revisiting to hotel. All factors of hotel selection attributes had a significantly positive effectiveness on the of consumer satisfaction. Specially, only ‘the differentiation factor’ of hotel selection attributes had the most strong effectiveness on the will of revisiting. Consequently, hotel company should be focused on the basic service quality of hotel and the differentiation factor of hotel selection attributes to improve the business performance and to be more comparative under the circumstance of COVID-19. This study had a limitation for the target sample as only the users of the hotel during COVID-19. Comparative study on between non-users and users of hotel under circumstance of COVID-19 could be recommended for furthermore study.
#COVID-19 #Perceived Risk #Hotel Selection Attributes #Consumer Satisfaction

Contents

No content found

References (49)

Add References
김기영 / 2016 / 5성급 호텔 연회의 선택속성이 고객만족 및 행동의도에 미치는 영향 / 관광연구저널 30(11):183~197 dbpia 송학준 / 2011 / 신종플루 인식이 단체관광객의 해외여행 의사결정과정에 미친 영향에 관한 연구 / 관광학연구 35(7):189~209 dbpia 김성태 / 2020 / 코로나19 확산에 따른 관광위험지각과 감정반응이 행동의도에 미치는 영향 / 호텔리조트연구 19(5):133~150 dbpia 김성태 / 2020 / 계획행동이론을 적용한 개별관광객의 행동의도에 관한 연구: 지각된 위험과 인구통계학적 특성의 조절효과 / 관광진흥연구 8(4):289~309 dbpia 김수연 / 2015 / 저가항공사의 서비스품질, 지각위험, 고객만족, 재구매의도간의 영향관계분석 -준거가격의 조절효과- / 동북아관광연구 11(4):155~176 dbpia

Recommendations

It is an article recommended by DBpia according to the article similarity. Check out the related articles!

Related Authors

Recently viewed articles

Association between Physical activity and Depressive Symptoms among Korean Male Workers
Chae, Chang Ho, Park 외 3명Korean Industrial Hygiene Association2017
 3.1운동, 그 기억의 탄생
최우석SEOUL HISTORIOGRAPHY INSTITUTE2018.06
 Gait characteristics of four wheeled walker changing height of handgrip for the elderly
H. J. Choi, C. Y. Ko, S. J. Kang 외 3명Korean Society for Precision Engineering2013.05

Comments(0)

0

Write first comments.