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The Influence of the External and Intrinsic Attributes of Convenience Store Lunch Box on Purchase Intention: The mediating effect of satisfaction
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편의점 도시락의 외재적 속성과 내재적 속성이 구매의도에 미치는 영향: 만족의 매개효과

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Type
Academic journal
Author
Dongjun Lee (정화예술대학교 외식산업학부 호텔외식조리) Lee Ki Seoung (대전과학기술대학교)
Journal
Korea Tourism Industry Research Association Tourism Research Tourism Research 제45권 제4호
Published
2020.1
Pages
431 - 455 (25page)

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The Influence of the External and Intrinsic Attributes of Convenience Store Lunch Box on Purchase Intention: The mediating effect of satisfaction
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Research history (4)

2020

A Study on the Effects of Outdoor Signs on Perceived Values, Consumer Attitudes, and Intention to Buy in Convenience Store Doshirak
이동준 외식조리관리학과 2020.01 Thesis
The Influence of Extrinsic Attributes of Convenience Store Lunch Box of Consumers in Their 20s on Repurchase Intention: A Mediating Effect of Involvement
Dongjun Lee ,  Lee Ki Seoung 관광경영연구 2020.01 Academic journal
The Influence of the External and Intrinsic Attributes of Convenience Store Lunch Box on Purchase Intention: The mediating effect of satisfaction
Dongjun Lee ,  Lee Ki Seoung Tourism Research 2020.01 Academic journal

2019

The Effect of the Choice Attributes of the Convenience Store Lunch Box on the Consumer Evaluation, Satisfaction and Repurchase Intent
Dong-Jun Lee ,  Gye-Yeong Kim ,  Yong-Sung Kim Culinary Science & Hospitality Research 2019.06 Academic journal
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Abstract· Keywords

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Internal and external attributes that play an important role in consumer evaluation are used as important indicators to make various differences by presenting the consumer's choice and purchase direction. In general, it is not clear what information the consumer should use when evaluating the product they want to purchase. Therefore, in this study, the effects of external and intrinsic attributes on purchase intention and satisfaction as parameters were investigated for consumers with purchase experience of convenience store lunch boxes. A theoretical review and questionnaire were prepared based on previous research, and the survey was conducted for 25 days from July 01 to 25, 2019, and 300 copies were collected. Of these, a total of 288 copies were used for empirical analysis, excluding 12 copies judged that statistical processing was impossible, and the collected data was statistically analyzed using the program of SPSS 23.0. As a result of the hypothesis verification, brand awareness of external attributes and perceived price had a positive effect on satisfaction and purchase intention, and perceived quality and perceived value of intrinsic attributes had a positive effect on satisfaction and purchase intention. Satisfaction was found to have a positive effect on purchase intention. Satisfaction played a mediating role, indirectly affecting the brand awareness and perceived price on purchase intention, satisfaction played a mediating role in the relationship between perceived quality and perceived value and purchase intention. Therefore, it has been proved that a satisfactory purchase process is achieved if information of functional and symbolic properties is used appropriately in complementary ways. Therefore, by differently from the existing research and at the same time, the satisfaction of consumers and purchase intentions according to internal and external attributes are identified from the standpoint of food service management, and implications are presented as strategic indicators for the development of lunch box products and marketing activities for purchasing behavior.
#브랜드 인지도 #지각된 가격 #패키지 디자인 #지각된 품질 #지각된 가치 #만족 #구매의도

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References (78)

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강신아 / 2020 / 편의점 기업의 SNS 마케팅 속성이 편의점 소비자의 구매의도와 구매 만족도에 미치는 영향 / 한국콘텐츠학회 논문지 20(2):405~415 dbpia 강윤경 / 2016 / Click] 편의점 도시락 / 마이더스 2016(6):102~103 google schola 김광지 / 2015 / 음식품질과 구매의도 간에 지각된 가치, 고객만족, 감정적 몰입의 매개효과에 관한 연구 / 외식경영연구 18(5):251~270 google schola 김기영 / 2017 / TV음식프로그램 시청동기가 태도와 구매의도에 미치는 영향 / 관광연구저널 31(1):107~122 dbpia 김동태 / 2010 / 농산물 품질에 대한 소비자 기대가 지각된 품질에 미치는 영향 - 상품정보와 판매자 신뢰의 조절효과를 중심으로 - / 대한경영학회지 23(1):157~182 dbpia

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