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A Study on Consumer's Technology Acceptance Intention for P2P Car-Sharing Service Platform: Focusing on the TAM Model
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P2P 차량공유서비스 플랫폼에 대한 소비자의 기술수용의도에 관한 연구: TAM 모델을 중심으로

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Type
Academic journal
Author
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.21 No.9 KCI Accredited Journals
Published
2021.9
Pages
347 - 359 (13page)

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A Study on Consumer's Technology Acceptance Intention for P2P Car-Sharing Service Platform: Focusing on the TAM Model
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This study was intended to conduct a prospective study on the P2P Car-sharing service, which will be established as a new business model in the future, by identifying consumers" intention to accept the technology for the P2P-based Car-sharing service that will be introduced and spread in earnest in the future. The main results are as follows. First, the quality characteristics of the P2P Car-sharing service all have a statistically significant positive(+) effect on the perceived usefulness and ease of use of users, and among the quality characteristics, the service characteristics have a relatively strong effect on the perceived usefulness and ease of use, respectively. Second, both perceived usefulness and ease of use had a statistically significant positive(+) effect on users" intention to use P2P Car-sharing service, and ease of use was more dependent on intention to use P2P Car-sharing service. Third, the ease of use of the P2P Car-sharing service had a strong positive(+) effect on their perceived usefulness. As a result of this study, the most important factor to consider in establishing a P2P-based Car-sharing platform is to be constructed in the form of a universal design that prioritizes user convenience rather than usefulness and various functions of the service. It was suggested that UX design should be made, considering the surrounding clues, which are service environment elements.
#차량공유서비스 #기술수용모형 #개인 간 공유 #플랫폼 #Car-Sharing Service #Technology Acceptance Model #P2P #Platform

Contents

요약
Abstract
I. 서론
Ⅱ. 이론적 배경
Ⅲ. 연구방법
Ⅳ. 분석 결과
Ⅴ. 결론 및 시사점
참고문헌

References (32)

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곽수환 / 2015 / 공유경제 서비스의 활성화 방안: Uber 사례를 중심으로 / 서비스경영학회지 16(4):33~47 dbpia 황혜선 / 2018 / 제공자 및 사용자로서의 협력적 소비 참여의도에 관한 연구 / 한국콘텐츠학회 논문지 18(3):19~33 dbpia 서창적 / 2013 / 양면시장개념하의 서비스산업 경쟁력강화 요인에 대한 연구 : 양면시장 사례를 중심으로 / 서비스경영학회지 14(3):157~180 dbpia 유채문 / 2018 / 서비스 디자인 관점의 자동차 공유 서비스 유형 분석 / 대한인간공학회지 37(5):631~642 dbpia 강상욱 / 2015 / 우버(Uber)의 출현과 택시시장의 변화: 시장의 교란자인가, 새로운 서비스 모델인가 google schola

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