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논문 기본 정보

자료유형
학술저널
저자정보
Beenish Malik (University of Balochistan) Jahanvash Karim (University of Balochistan) Tayyaba Noreen (University of Balochistan) Sang-Lin Han (Hanyang University)
저널정보
한국마케팅학회AMJ ASIA MARKETING JOURNAL ASIA MARKETING JOURNAL Vol.19 No.3
발행연도
2017.10
수록면
75 - 98 (24page)
DOI
10.15830/amj.2017.19.3.75

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초록· 키워드

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Our study is trying to investigate the perceived training effectiveness by applying the theory of planned behavior (TPB) and Technological Acceptance Model (TAM) and intend to examine the effects of individual differences on perceived training effectiveness and performance of individuals. The main purpose is to evaluate the perceived training effectiveness, and role of individual differences in terms of learning.
The results of this study supported all the hypothesis that participants with higher level of creative self-efficacy, intrinsic motivation, creativity and emotional intelligence (EI) will have greater inclinations to learn. Results showed that perceive training effectiveness is positively related to training transfer and training transfer increase the performance of individuals.
Study results significantly agree with the theory of planned behavior (TPB) which was applied to measure the perceived training effectiveness and suggest trainee’s perception of usefulness, ease and benefits enhance learning dimensions of participants that make any program effective. The study has highlighted a number of issues that influence the perceived training effectiveness.

목차

Ⅰ. Introduction
Ⅱ. Theoretical Framework and Research Hypotheses
Ⅲ. Research Methodolgoy
Ⅳ. Analyses of Data:
Ⅴ. Conclusions and Discussions
References

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UCI(KEPA) : I410-ECN-0101-2018-324-001405943