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논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 저널정보
- 한국조리학회 Culinary Science & Hospitality Research Culinary Science & Hospitality Research Vol.26 No.9(Wn.122)
- 발행연도
- 2020.9
- 수록면
- 128 - 136 (9page)
이용수
초록· 키워드
오류제보하기
The purpose of this study is to comprehensively explore the perception of halal food and logos that Malaysian consumers perceive. Malaysia is consumed by many Malaysians for religious reasons. As such, the importance of halal food in the Malaysian market is very high, and it is impossible for domestic companies to tap into the Malaysian food market without understanding halal food. With many domestic companies making inroads into the Malaysian market recently, it is necessary to accurately understand the characteristics of Malaysian religion in order to do business more successfully. Halal food is also consumed mainly by Malay in Malaysia, and before entering halal restaurants, they see the halal logo and are recognized for halal restaurants. The meaning of halal is quite important for customers who want to eat out in Malaysia, which is related to religious aspects. Understanding of halal food or logos should be accurate because it is restricted enough to enter certain restaurants for religious reasons. With many domestic companies expected to enter the Southeast Asian market in the future to enter the restaurant industry, it is necessary to conduct a more thorough market survey. This study contributes to a better understanding of Malaysia under these circumstances.
목차
ABSTRACT
1. INTRODUCTION
2. LITERATURE REVIEW
3. METHODS
4. RESULTS
5. CONCLUSIONS AND IMPLICATIONS
REFERENCES
참고문헌 (46)
참고문헌 신청
Ab Talib, M. S., & Mohd Johan, M. R. (2012). Issues in halal packaging: A conceptual paper. International Business and Management, 5(2), 94-98.
Abdul, M., Ismail, H., Hashim, H., & Johari, J. (2009). Consumer decision making process in shopping for halal food in Malaysia. China-USA Business Review, 8(9), 40-47.
Ahmad, N. A., Abaidah, T. N., & Yahya, M. H. A. (2013, March). A study on halal food awareness among Muslim customers in Klang Valley. In The 4th International Conference on Business and Economic Research (4th icber 2013) Proceeding (Vol. 1074).
Al-Ansi, A., Olya, H. G., & Han, H. (2019). Effect of general risk on trust, satisfaction, and recommendation intention for halal food. International Journal of Hospitality Management, 83, 210-219.
Albakir, S. N. W. S. M., & Mohd-Mokhtar, R. (2011, May). A conceptual design of genuine Halal logo detector. In 2011 IEEE International Conference on Imaging Systems and Techniques (pp. 296-301). IEEE.
Abdul, M., Ismail, H., Hashim, H., & Johari, J. (2009). Consumer decision making process in shopping for halal food in Malaysia. China-USA Business Review, 8(9), 40-47.
Ahmad, N. A., Abaidah, T. N., & Yahya, M. H. A. (2013, March). A study on halal food awareness among Muslim customers in Klang Valley. In The 4th International Conference on Business and Economic Research (4th icber 2013) Proceeding (Vol. 1074).
Al-Ansi, A., Olya, H. G., & Han, H. (2019). Effect of general risk on trust, satisfaction, and recommendation intention for halal food. International Journal of Hospitality Management, 83, 210-219.
Albakir, S. N. W. S. M., & Mohd-Mokhtar, R. (2011, May). A conceptual design of genuine Halal logo detector. In 2011 IEEE International Conference on Imaging Systems and Techniques (pp. 296-301). IEEE.
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