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논문 기본 정보

자료유형
학술저널
저자정보
이은미 (동서대학교)
저널정보
한국무역학회 무역학회지 貿易學會誌 第45卷 第2號
발행연도
2020.4
수록면
121 - 135 (15page)

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표지
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연구주제
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연구배경
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연구방법
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연구결과
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초록· 키워드

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This study was to identify the effects of four types of e-Lifestyle(life-friendly lifestyle, development-oriented lifestyle, sociality-oriented lifestyle, information-oriented lifestyle) on sustainable behavior (usage and satisfaction) of Kiosk service. The study was based on convenience sampling of 222 consumers, who have at least three months experience of kiosk system use. Results showed that all of the four types of e-Lifestyle had not significant effect on ease of use. However, development-oriented lifestyle and sociality-oriented lifestyle had a positive effects on usefulness of Kiosk service. Results also indicated that e-Lifestyle had significant and positive effects on customer satisfaction and recommendation. In particular, life-friendly lifestyle had an effect on customer satisfaction, and sociality-oriented lifestyle and information-oriented lifestyle had statistically significant effects on recommendation. Since e-lifestyle could potentially influence sustainable behavior for using Kiosk, this study investigated the distribution of usage and consumer satisfaction for every lifestyle type, so as to understand the attitudinal and behavioral evaluation as sustainable behavior in the use of kiosk services. These findings allow researchers and marketers to identify the needs and expectations of specific types of kiosk users.

목차

Abstract
Ⅰ. 서론
Ⅱ. 이론적 배경과 연구과제 설정
Ⅲ. 연구방법
Ⅳ. 실증분석
Ⅴ. 결론
References

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