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New media Advertisement, Makes the Consumers into Producers of Advertisement
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뉴미디어 광고, 제품의 소비자를 광고의 생산자로 만들다

논문 기본 정보

Type
Academic journal
Author
Journal
인문사회과학기술융합학회 예술인문사회 융합 멀티미디어 논문지 예술인문사회 융합 멀티미디어 논문지 제8권 제3호
Published
2018.1
Pages
511 - 519 (9page)

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New media Advertisement, Makes the Consumers into Producers of Advertisement
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Abstract· Keywords

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Mostly advertisement aims at persuading consumers with such information about product or company and appealing copy writers. When consumers understands these efforts, advertisement is conveyed unilaterally. After the development of media, the demand about human’s communication and expression expand and diversify gradually. Consumers try to express themselves then producers grasp their needs and change the form of advertisement. This paper is written to compare advertisement of static media, dynamic media and new media over the ‘Banana flavored milk’ of Binggrae. So It identified advertisement leadership of producers moved to consumers. Also product’s image and enhancement of favorable impression are taken lead by consumers. New media advertisement is developed on the basis of need to communicate. So if it is not reached smooth communication, it suffers an identity crisis. In addition this paper finds a way to increase intensity of communication through many instances. New media advertisement consistently enhances the accessibility with consumers and leads consumers into the advertisement. According to the development of communication method like media, advertisement will fuse into our life with many areas and forms. Moreover, such development of advertisement predicts the trend of media use.
#New Media Advertisement #Interactive Advertisement #Trend #Marketing #Communication

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References (10)

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Jun-mo Sung / 2015 / A Study on the Convergence of SNS and Storytelling Emotional Marketing google schola Seo-yeon Youn / 2014 / The SNS marketing impact of cosmeceuticals for brand awareness, brand attitude, purchase intention : focused on FACEBOOK google schola Borami Lee / 2015 / A Study On the Advertisement Effect of the Types of Information Sources of Blogs and the Activated Persuasion Knowledge : A Comparison of invited writers in a Corporate Blog and the indication of a sponsor in a Personal Blog google schola Seung-yeon Lee / 2011 / The effects of Interactive Ads’ Participation Types on Consumers’ Participation Intention and Attitude : Focusing on Perceived Interactivity towards Interactive Films google schola Yong-chul Chung / 2008 / A study of Advertising campaign policy and Brand image : focusing on Samsung Electronics global advertising campaign google schola

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