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This study aims to present the image of Korea and Korean companies in Indonesia. Since Indonesians are taking the largest part of migration workers in Korea and Indonesia is the country that Korean companies have deployed most, it is highly required that the image of Korea and Korean companies in Indonesia examined. To do that, coding categories for content analysis and questions for survey were drawn from previous researches on national images. Content analysis has been conducted on the news about Korea in five major Indonesian newspapers- Kompas, Suara Pembaruan, Jakarta Post, Media Indonesia, Tempo; 269 news were selected for analysis. A survey has been done to Indonesian people who are leading public opinions in Indonesia; 338 questionnaires were returned. By the result of this study, some points about the image of Korea and Korean companies in Indonesia can be made, and some advices to improve the image can be offered.
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참고문헌 (38)
참고문헌 신청
[학위논문]
Ahmad,M.B / 1995 / Regional Cooperation in Mass Communication Development: the Prospect for ASEAN(Brunei, Indonesia, Malaysia, Singapore) / Doctor / The University of Minnesota
Anderson / 1977 / Millenarianism and the Saminist Movement in: Religion and Social Ethos in Indonesia / Monash University Press
Boulding,K.E / 1956 / The image: Knowledge in life and society / The University of Michigan Press
Boyd,D.A / 1986 / International Sources and Images of the United States and Japan: A Q-study of Adult Jordanian Males in: Communication Yearbook 9 / Sage Publications
Ahmad,M.B / 1995 / Regional Cooperation in Mass Communication Development: the Prospect for ASEAN(Brunei, Indonesia, Malaysia, Singapore) / Doctor / The University of Minnesota
Anderson / 1977 / Millenarianism and the Saminist Movement in: Religion and Social Ethos in Indonesia / Monash University Press
Boulding,K.E / 1956 / The image: Knowledge in life and society / The University of Michigan Press
Boyd,D.A / 1986 / International Sources and Images of the United States and Japan: A Q-study of Adult Jordanian Males in: Communication Yearbook 9 / Sage Publications
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