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The Effects of convenience food selection attributes on purchasing intention according to eating habits of singles
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싱글족의 식습관에 따른 편의식품 선택속성이 구매의도에 미치는 영향

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Type
Academic journal
Author
Lee, Sang-Jin (장안대학교)
Journal
The Korea Academic Society Of Tourism And Leisure Journal of Tourism and Leisure Research Vol.29 No.6 (Wn.118)
Published
2017.6
Pages
241 - 254 (14page)

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The Effects of convenience food selection attributes on purchasing intention according to eating habits of singles
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Abstract· Keywords

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This study examined the factors that affect the relationship between Eating habits, convenience food Selection Attributes and Purchase Intention. In order to perform statistical analyses required in the study, SPSS 21.0 Statistical Program was employed for frequency analysis, factor analysis, and reliability analysis, Correlations, regression analysis. The results of exploratory factor analysis showed that four factors regarding Eating habits were extracted from all measurements with a KMO of 0.696 and a total cumulative variance of 65.105%, With regard to convenience food Selection Attributes, One factors were extracted with a total cumulative variance of 60.508% and a KMO score of 0.863. One factor for Purchase Intention was extracted that accounted for a total cumulative variance of 68.624% and a KMO score of 0.677. All factors were significant to .000 and the correlation between variables was significant. Thus, based on the results the main research hypothesis that identifies the relationships Eating habits between convenience food Selection Attributes and Purchase Intetion Part was adopted.
#식습관(Eating habits) #편의식품선택속성(convenience food Selection Attributes) #구매의도(Purchase Intention)

Contents

Abstract
I. 서론
II. 이론적 배경
III. 연구방법
IV. 실증분석
VI. 결론 및 시사점
참고문헌

References (18)

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[기타자료] - 권경아 / 2006 / 외식업체도 싱글족 마케팅시대 / 월간호텔레스토랑 google schola [학술지(정기간행물)] - 김동준 / 2013 / 커피전문점의 선택속성이 고객만족과 충성도에 미치는 영향 연구 : 대전지역을 중심으로 / 호텔경영학연구 22 (1) : 131 ~ 149 dbpia [학위논문] - 김보람 / 2013 / 싱글족의 식생활 유형에 따른 편의식품 만족도와 삶의 질에 관한 구조적 관계 연구 : 한국·일본·중국의 대도시 거주 싱글족을 중심으로 / 박사 / 숙명여자대학교 대학원 dbpia [학위논문] - 김정은 / 2016 / 싱글족 조리공간 효율화를위한 주방가구 디자인연구 : 사용자 라이프스타일 중심으로 / 석사 / 홍익대학교 대학원 dbpia [학위논문] - 김정하 / 2012 / 국내 거주 외국인들의 식생활 라이프스타일에 따른 초밥의 선택속성 및 행동 / 석사 / 이화여자대학교 대학원 google schola

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