지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2016.9
- 수록면
- 105 - 113 (9page)
이용수
초록· 키워드
오류제보하기
This qualitative study identifies the perceptions of organic food from the top two largest demographic profiles in Malaysia, which are the Malay and Chinese consumers. A total of four factors have been identified in previous research which are the most influential factors in regards to organic food purchase intentions and are categorized thematically – (1) health consciousness, (2) taste, (3) willingness to pay, as well as (4) family and culture influences. The understanding of the preferences and influences is crucial for foodservice providers and/or operators to not only attract new individuals to try organic food but also to minimize the uncertainty that arises in the food industry and achieve higher goals by understanding customers’ perceptions.
목차
ABSTRACT
INTRODUCTION
LITERATURE REVIEW
METHODS
RESULTS
DISCUSSION AND CONCLUSIONS
REFERENCES
참고문헌 (33)
참고문헌 신청
[학술지(정기간행물)] - Rezai G / 2012 / Consumers' awareness and consumption intention towards green foods / African Journal of Business Management 6 (12) : 4496 ~ 4503
[학술지(정기간행물)] - Shahrudin MR / 2010 / Factors affecting purchase intention of organic food in Malaysia’s Kedah State / Cross-Cultural Communication 6 (2) : 105 ~ 116
[학술지(정기간행물)] - Kriwy P / 2012 / Health and environmental consciousness, costs of behaviour and the purchase of organic food / International Journal of Consumer Studies 36 (1) : 30 ~ 37
[학술지(정기간행물)] - Lockie S / 2002 / Eating ‘green’ : Motivations behind organic food consumption in Australia / Sociologia Ruralis 42 (1) : 23 ~ 40
[학술지(정기간행물)] - Dardak RA / 2009 / Consumers'perception, consumption and preference on organic product: Malaysian perspective / Economic and Technology Management Review 4 : 95 ~ 107
[학술지(정기간행물)] - Shahrudin MR / 2010 / Factors affecting purchase intention of organic food in Malaysia’s Kedah State / Cross-Cultural Communication 6 (2) : 105 ~ 116
[학술지(정기간행물)] - Kriwy P / 2012 / Health and environmental consciousness, costs of behaviour and the purchase of organic food / International Journal of Consumer Studies 36 (1) : 30 ~ 37
[학술지(정기간행물)] - Lockie S / 2002 / Eating ‘green’ : Motivations behind organic food consumption in Australia / Sociologia Ruralis 42 (1) : 23 ~ 40
[학술지(정기간행물)] - Dardak RA / 2009 / Consumers'perception, consumption and preference on organic product: Malaysian perspective / Economic and Technology Management Review 4 : 95 ~ 107
함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
A Study on Consumers’ Knowledge and Attitude for Organic Food in Philippine Restaurants
Culinary Science & Hospitality Research
2018 .09
-
Cross-Cultural Management Study on Consumer Behavior of Organic Foods : An Analysis of Korea, China and Japan
다문화콘텐츠연구
2018 .12
-
Impact on the Determinants of Perceived Quality, Perceived Quality, and Purchase Intention on Organic Foods Considering Consumer Health Consciousness
고객만족경영연구
2023 .04
-
Understanding Demand for Domestic and Imported Organic Food Using Consumers’ Behaviors and Perceptions of Health, Product Attributes, and Labeling
농업경영.정책연구
2024 .03
-
What Drives Green Food Consumption in the ICT Era? Exploring the Role of Family Decision-Making
정보통신정책연구
2024 .09
-
패스트푸드 구매의도 유형에 따른 브랜드 이미지와고객만족 차이 비교 분석에 관한 연구
호텔리조트연구
2016 .01
-
The Acquisition of Malay As a Second Language in Korea : Focus on Communication Strategies
동남아연구
2020 .01
-
The Interactive Effect of Level of Education and Environmental Concern toward Organic Food in Vietnam
유통과학연구
2020 .01
-
소비자 주관성에 근거한 중국음식점 고객 유형 탐색 : Q방법론 적용
관광레저연구
2016 .10
-
Factors affecting consumer attitude towards organic food: an empirical study in Hong Kong
Journal of Global Scholars of Marketing Science(마케팅과학연구)
2015 .01
-
외식산업의 서비스 인식이 고객만족과고객충성도에 미치는 영향- 대전을 중심으로 -
호텔리조트연구
2016 .01
-
Effects of Agri-Food Consumer Competency on Eco-Friendly Food Purchasing
소비문화연구
2023 .06
-
The Moderating Effects of Retailers’ Green Practices upon Customer Environmental Values and Organic Food Purchasing Intention
유통과학연구
2015 .01
-
Estimation of Consumers’ Preferences and Willingness to Pay for Organic Pork in China
농업경제연구
2021 .01
-
CUSTOMER FIRST
한국서비스경영학회 학술대회
2022 .05
-
Examining the Policy Agenda on Food Security: A Question of Food Availability in Malaysia
동남아연구
2015 .01
-
호텔레스토랑의 식ㆍ공간 연출에 대한 고객감정이 고객만족 및 재방문의사에 미치는 영향
관광레저연구
2015 .02
-
Intercultural Perception on the Cultural Objects in Korea Anthology Short Stories through the Malay Language Translation
동남아연구
2018 .01
-
식품안전 인지도와 식품안전 관련 구매행동 조사
Culinary Science & Hospitality Research
2018 .03
-
친환경식품 선택 동기가 지각된 가치, 소비자 태도, 고객충성도에 미치는 영향에 관한 연구
관광연구저널
2016 .01
이 논문의 저자 정보
이 논문과 함께 이용한 논문
Are Consumers Ready to Pay More for a Healthy Menu Item at Restaurants?
Han
,
Heesup
,
Yoon
외 1명
호텔경영학연구
2015
.06
대학생의 대학급식 서비스품질에 대한 인식이 고객충성도에 미치는 영향
이경아
,
류은순
한국식품영양과학회 학술대회발표집
2017
.10
대학 급식 서비스에서 서비스품질이 지각된 가치, 고객만족, 신뢰, 행동의도에 미치는 영향
조진호
서비스경영학회지
2015
.12
학교급식에서 영양사의 친환경 농산물 사용에 대한 태도와 구매의사 결정요인에 대한 연구
안선정
Culinary Science & Hospitality Research
2015
.08
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2017-594-001406851