지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose – The purpose of this study is to understand how retailers’ green practices influence customer environmental values and their organic food purchasing intention.
Research design, data, and methodology – Data were collected from randomly intercepting retail shoppers (n=719) departing from 33 retail stores selling organic food products located in Florida, USA. U.S. Data were analyzed using descriptive statistics, CFA and Hierarchical regression analyses.
Results – Results documented that customer environmental values (social-altruistic values and biospheric values) were determinants of organic food purchasing intention. Retailers’ green practices representing‘green self-governance’were found to significantly enhance the effects of customer environmental values upon organic food purchasing intention.
Conclusions – This study successfully demonstrated that customers’willingness to purchase eco-friendly products can be greatly increased when having a positive perceptions toward retailers’green practices such as environmental friendly waste management, environmental improvement of packaging, taking back packaging and recovery of the company’s end-of-life products.
목차
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참고문헌 (25)
참고문헌 신청
Agle, B. R. / 1999 / Understanding research on values in business a level of analysis framework / Business & Society 38 (3) : 326 ~ 387
Anderson, E. W. / 2000 / Strengthening the satisfaction-profit chain / Journal of Service research 3 (2) : 107 ~ 120
Anderson, J. C. / 1988 / Structural equation modeling in practice : A review and recommended two-step approach / Psychological Bulletin 103 : 411 ~ 423
Andreassen, T. W. / 1998 / The effect of corporate image in the formation of customer loyalty / Journal of Service Research 1 (1) : 82 ~ 92
Bacallan, J. J / 2000 / Greening the supply chain / Business and Environment 6 (5) : 11 ~ 12
Anderson, E. W. / 2000 / Strengthening the satisfaction-profit chain / Journal of Service research 3 (2) : 107 ~ 120
Anderson, J. C. / 1988 / Structural equation modeling in practice : A review and recommended two-step approach / Psychological Bulletin 103 : 411 ~ 423
Andreassen, T. W. / 1998 / The effect of corporate image in the formation of customer loyalty / Journal of Service Research 1 (1) : 82 ~ 92
Bacallan, J. J / 2000 / Greening the supply chain / Business and Environment 6 (5) : 11 ~ 12
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