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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
논문 기본 정보
- 자료유형
- 학술저널
- 저자정보
- 발행연도
- 2018.12
- 수록면
- 5 - 30 (26page)
- DOI
- 10.15400/mccs.2018.12.29.05
이용수
초록· 키워드
오류제보하기
The purpose of this paper is to discern the consumer behavior towards organic foods. This research will be a cross-cultural management study of the three major countries in Asia: Korea, China and Japan. This study is a focused qualitative analysis on the consumers attitudes towards organic foods from literatures on Korea, China and Japan. It will assess the differences and similarities between consumer behaviors across the three countries and conduct a cross-cultural management analysis on this issue. The results from this study has shown that the basic motivations of the consumers for purchasing organic foods were similar, regardless of whether they were Korean, Chinese or Japanese consumers. This has many implications for marketers from a cross-cultural aspect and how they campaign for organic foods should be in accordance with these similarities and differences across cultures. They sought organic foods because of its health benefits, as well as its impact to the environment. The consumers were also more focused on a healthier lifestyle, and they were more aware of the advantages of organic foods. The demographics for consumers seeking organic foods were diverse, but in Korea they were usually young and wealthy women with families, whereas in China they were young and wealthy males with families, and in Japan they were the older generations. Many preferred locally produced organic foods, and had a positive view compared to the inorganic foods. In light of this study, it is important to shed more awareness for consumers on organic foods and to implement stricter policies and labels so that consumers can trust the origin of the organic foods and are not mislead by fake products. With increasing food scares and rising economic statuses of the consumers, as well as their increased awareness for the environment, the area of organic foods will continue to be a growing niche for the future.
목차
Abstract
I. Introduction
II. Organic foods and consumer behavior
III. Consumer behavior for organic foods in Korea
IV. Consumer behavior for organic foods in China
V. Consumer behavior for organic foods in Japan
VI. Discussion
VII. Conclusion
Works Cited
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UCI(KEPA) : I410-ECN-0101-2019-004-000750275