지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
오류제보하기
This paper tries to examine the rhetorical usage of name in signboard, and also to discuss about the change of notation in proper noun as a signboard name.
Signboard names dealt with here were mainly found and collected in the College Street around Pukyong National University, Pusan in 2012. And some material collected at somewhere in Pusan and Osaka was used complementarily to the College Street signboard names.
Change is likely to occur in Proper names, unlikely common nouns. I will describe here mainly the changing situation of notation, not the meaning and name itself of signboard name. There are some different notation types of signboard name such as Japanese Hiragana, Korean Hangul and Romanized characters. The choice of notation type is solely depending on name giver’s strategy and intent. But from the viewpoint of Communication Science, message decoding is strongly dependent on the citizen namely addressee rather than name giver namely addresser, separately from the intent of name giver. There is an interesting example that has been changed from the original Hiragana notation in 2012 to the new Hangul notation in the short period of less than one year. There might be the name giver’s intent of evoking sound image, changing from the visual information. With the lack of knowledge about Japanese words, citizens will fail to cope with the name giver’s intent, rather strongly imagine Japanese atmosphere according to the indigenousness of name itself. In other words, the connotational Japanese image is stronger than the denotational name giver’s intent.
Signboard names of Korea greatly different from them of Japan in the signboard name component. Signboard names in Korea tend to contain store category as their component while the Japanese does not. Some names have category component explicitly in them, and others have rhetoric expression to express their store category. For example, ‘Chikin ul kaempinghada’ (literally, "We are camping chicken" We are making chicken at a camp) means cooking chicken with metaphor, and ‘Makkulida’ (to be drawn to) is metonymically associated with maggulli, the Korean rice wine. These are what I have been arguing as epic naming.
The most interesting and notable point is that indigenous naming to Korea is transferred to foreign language-originated signboard naming.
Signboard names dealt with here were mainly found and collected in the College Street around Pukyong National University, Pusan in 2012. And some material collected at somewhere in Pusan and Osaka was used complementarily to the College Street signboard names.
Change is likely to occur in Proper names, unlikely common nouns. I will describe here mainly the changing situation of notation, not the meaning and name itself of signboard name. There are some different notation types of signboard name such as Japanese Hiragana, Korean Hangul and Romanized characters. The choice of notation type is solely depending on name giver’s strategy and intent. But from the viewpoint of Communication Science, message decoding is strongly dependent on the citizen namely addressee rather than name giver namely addresser, separately from the intent of name giver. There is an interesting example that has been changed from the original Hiragana notation in 2012 to the new Hangul notation in the short period of less than one year. There might be the name giver’s intent of evoking sound image, changing from the visual information. With the lack of knowledge about Japanese words, citizens will fail to cope with the name giver’s intent, rather strongly imagine Japanese atmosphere according to the indigenousness of name itself. In other words, the connotational Japanese image is stronger than the denotational name giver’s intent.
Signboard names of Korea greatly different from them of Japan in the signboard name component. Signboard names in Korea tend to contain store category as their component while the Japanese does not. Some names have category component explicitly in them, and others have rhetoric expression to express their store category. For example, ‘Chikin ul kaempinghada’ (literally, "We are camping chicken" We are making chicken at a camp) means cooking chicken with metaphor, and ‘Makkulida’ (to be drawn to) is metonymically associated with maggulli, the Korean rice wine. These are what I have been arguing as epic naming.
The most interesting and notable point is that indigenous naming to Korea is transferred to foreign language-originated signboard naming.
목차
Abstract
1. 머리말
2. 이름(고유명사)에 대하여
3. 이름과 사회
4. 일본어계 간판명의 특성 - 변경 사례를 통하여
5. 간판명과 레토릭
6. 맺음말
참고문헌
REFERENCES
참고문헌 (0)
참고문헌 신청함께 읽어보면 좋을 논문
논문 유사도에 따라 DBpia 가 추천하는 논문입니다. 함께 보면 좋을 연관 논문을 확인해보세요!
-
간판 언어에 대한 언어 정책적 연구: 사업주와의 인터뷰와 국민 인식 조사를 바탕으로
사회언어학
2022 .09
-
옥외광고물 언어 실태 조사 연구: 수원시와 안산시의 간판을 중심으로
사회언어학
2024 .03
-
간판과 구호 번역에 관하여
중국조선어문
2015 .11
-
이문화접변지 신오쿠보의 로컬리티 : 간판언어와 거리명을 중심으로
일본문화학보
2015 .11
-
Sensing What Is Living in The Giver
새한영어영문학회 학술발표회 논문집
2020 .10
-
대학생들의 표기법 준수 실태에 대한 비교 연구 - 대학교의 학력 수준에 따른 비교를 중심으로
한말연구
2019 .01
-
20세기 전기 일본어 학습서의 일본어 한글 표기 연구
어문학
2015 .06
-
표기 단위로서의 형태소
한민족문화연구
2019 .01
-
조선 시대의 漢語系 외래어 및 華音 표기법과의 비교로 본 오늘날의 중국어계 외래어 및 중국어음 표기법
중국어교육과연구
2020 .12
-
베트남어 한글 표기법의 문제점과 개선 방안 고찰- 자음 표기를 중심으로 -
베트남연구
2022 .12
-
러시아어 트윗에 나타난 영어 표기법 연구
외국학연구
2018 .01
-
신문 소재 개화가사의 표기법 연구
한국언어문학
2015 .01
-
19세기 말~20세기 초 일본 간행 한국어 학습서를 통해 본 한국어 발음 교육 - 한글 표기에 대응하는 가나 표기를 중심으로 -
돈암어문학
2020 .12
-
일본의 한문훈독에 나타나는어휘의 기입형태에 대해서
日本學硏究
2018 .01
-
琉球語의 母音體系에 대한 硏究 -『琉球館譯語』와『語音飜譯』의 音訳表記를 중심으로-
일어일문학연구
2018 .01
-
근대 일본과 한국의 레미제라블에 대한 번역과 번안의 어휘 비교 연구* ― 고유명사와 외래어･외국어 표기를 중심으로 ―
日本語敎育
2019 .01
-
경포호 누정 편액의 서예사적 가치
인문과학연구
2016 .06
-
대구지역 일본어 간판에 대한 사회언어학적 연구
일본어문학
2021 .01
-
후쿠자와 유키치의 번역과 외국지명의 한자 표기 연구
日本語敎育
2017 .01
-
『아학편(兒學編)』(1908)의 성모(聲母) 표기와 화음(華音)에 대하여
언어와 정보사회
2019 .01
이 논문의 저자 정보
이 논문과 함께 이용한 논문
최근 본 자료
댓글(0)
0
UCI(KEPA) : I410-ECN-0101-2016-830-002192253