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Explicitations in `Translated` Movie Posters : A Korean Case
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광고이론에 기초한 국내 외화포스터의 명시화 유형 분석

논문 기본 정보

Type
Academic journal
Author
Lee, Sang-Bin (한국외대)
Journal
The Korean Association Of Translation Studies The Journal of Translation Studies Vol.16 No.3 KCI Accredited Journals
Published
2015.9
Pages
173 - 196 (24page)

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Explicitations in `Translated` Movie Posters : A Korean Case
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Abstract· Keywords

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This study aims to find out how international movie posters are explicitated into Korean versions. For this purpose, the researcher took the following three steps. First, various viewpoints of explicitation were critically reviewed to define and explain the explicitations appearing in translated movie posters. Second, six types of formal design that comprise print ads, namely headline, slogan, body copy, signature, testimonial, and visual, were redefined for application to the Korean movie posters. Third, based on the concepts of the six components, explicitations in translated movie posters (Korean versions produced in 2014) were analyzed in detail. The implications of this study for future work were also briefly discussed.
#explicitation #movie posters #transcreation #print ads #advertising

Contents

1. 논의의 출발
2. 명시화와 관련된 이론적 논의
3. 자료 수집 및 분석 방법
4. 분석결과 및 논의
5. 결론
참고문헌
[Abstract]

References (25)

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[단행본] - 김동규 / 2003 / 카피라이팅론 / 나남출판 google schola [인터넷자원] - 김동호 / / ‘윈터슬립’ 안톤 체호프부터 프란츠 슈베르트까지 ... 칸이 선택한 이 시대의 클래식 / 정컬처 google schola [학술지(정기간행물)] - 김민영 / 2009 / 영화 포스터 텍스트 연구 - 헤드라인을 중심으로 - / 텍스트언어학 26 : 79 ~ 106 google schola [학술지(정기간행물)] - 오장근 / 2003 / 광고언어의 호소적 기능에 대한 텍스트 언어학적인 연구 - 인쇄광고 헤드카피의 텍스트 화용론적인 분석 - / 텍스트언어학 14 : 321 ~ 349 google schola [학술지(정기간행물)] - 이상빈 / 2015 / 시각기호를 고려한 인쇄광고의 번역전략 고찰: 소규모 영한광고자료를 기반으로 / 번역학연구 16 (1) : 65 ~ 91 dbpia

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