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논문 기본 정보

자료유형
학술저널
저자정보
저널정보
한국사회체육학회 한국사회체육학회지 한국사회체육학회지 제34권 제1호
발행연도
2008.11
수록면
135 - 150 (16page)
DOI
10.51979/KSSLS.2008.11.34.135

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초록· 키워드

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The purpose of this study was to examine a causal relationship between the recognized service quality and repurchasing intent of golf course among the customers. the subjects of this study was currenty Users of membership Golf Driving Range in T Metropolitan City, P Metropolitan City and K Province. Using SPSSWIN Ver. 14.0 program, data were analysed for a frequency analysis, exploratory factor analysis, reliability analysis, and a correlation analysis. In addition, Using the AMOS 6.0 program, such tests as CFA(confirmatory factor analysis) were carried out. in order to analyze the course relations among variables, a path analysis were carried out on yhe basis of Structural Equation Modeling(SEM). the statistical level of significance was a<.05. The results of the study were as follows: First, the service quality of the club house affected the intent of the Customers` repurchasing behavior. Second, the service quality of the operation administration affected the intent of the Customers` repurchasing behavior. Third, the service quality of the course layout affected the intent of the Customers` repurchasing behavior. Fourth, the service quality of the user a charge affected the intent of the Customers` repurchasing behavior. Fifth, the service quality of the access convenience affected the intent of the Customers` repurchasing behavior. Sixth, the service quality of the a course management affected the intent of the Customers` repurchasing behavior. Seventh, the service quality of the a caddie service affected the intent of the Customers` repurchasing behavior. Eighth, the service quality of the a reservation uninfluenced the intent of the Customers` repurchasing behavior. Ninth, the service quality of the a employee service affected the intent of the Customers` repurchasing behavior. Tenth, the service quality of the a restaurant affected the intent of the Customers` repurchasing behavior.

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