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Competition and Concentration in the Market for the Multichannel Video Programming
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다채널 방송시장의 경쟁과 집중

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Type
Academic journal
Author
Ghee-Young Noh (한림대학교)
Journal
Korean Association for Broarding & Telecommunication Journal of Broadcasting and Telecommunications Research Wn.52 KCI Accredited Journals
Published
2001.8
Pages
57 - 93 (37page)

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Competition and Concentration in the Market for the Multichannel Video Programming
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This paper addresses the following questions about multichannel video programming market in Korea: Who are the competitor in the market for the delivery of video programming? What are the barriers to entry and consumer choice in the market? What is the current market structure including horizontal and vertical integration? Especially, the study focuses on two separate but related markets: (a) the market for the distribution of multichannel video programming to households, and (b) the market for the providing of multichannel video programming.
Firstly, the study reviewed changes in the market for the MVPD including changes in the level of competition during last two years in Korea. The overbuilders have licensed for cable franchise in 2001. The comparisons between the competitive strategies of the incumbent and overbuilder were also examined. Incumbent system operators are most likely to respond to wireline competition by reducing their monthly charge, by offering additional channels, or by offering Internet and other telecommunication services. DBS may be also a viable alternative to wireline service, thus constraining cable s ability to exercise market power.
The market of the delivery for video programming to households continues to be highly concentrated and characterized by substantial institutional and industry barriers to entry. Cable operators have engaged in a regional strategy called clustering. Clustering of cable systems can create greater economies of scale and size. Major MSOs have begun to build clusters in major metropolitan areas such as Seoul and Busan. These larger MSOs have significant bargaining power, especially on startup programming providers that need to reach a certain critical level of subscribership quickly to maintain their viability.
The concentration trends in multichannel video programming market raise concerns about the anticompetitive effects of horizontal concentration ownership on the purchase of programming. Vertical integration occurs where a video programming distributor has an ownership interest in a video programming provider or vice versa. These vertical relationships may have beneficial effects, or may deter competitive entry in the video marketplace.
Finally the study agenda of Internet video service were addressed. Internet video will become a viable competitor in the market for the delivery of video programming.
#다채널 방송 #채널사용사업 #시장구조 #경쟁전략 #시장집중하

Contents

Ⅰ. 문제의 제기
Ⅱ. 다채태널 방송시장
Ⅲ. 다채널 방송시장의 경쟁
Ⅳ. 다채널 방송시장의 집중화
Ⅴ. 다채널 방송시장구조와 기업의 전략행위
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Abstract

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