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Effect of Satisfaction and Absorption of Spectating on Desire of Re-Spectating at the Professional Sporting Events
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프로스포츠 관람만족 및 관람몰입이 재관람의사에 미치는 영향

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Type
Academic journal
Author
Journal
The Korea Contents Society JOURNAL OF THE KOREA CONTENTS ASSOCIATION Vol.8 No.7 KCI Accredited Journals
Published
2008.7
Pages
216 - 223 (8page)

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Effect of Satisfaction and Absorption of Spectating on Desire of Re-Spectating at the Professional Sporting Events
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Research history (2)

2008

Effect of Satisfaction and Absorption of Spectating on Desire of Re-Spectating at the Professional Sporting Events
Hong-Seol Kim JOURNAL OF THE KOREA CONTENTS ASSOCIATION 2008.07 Academic journal

2006

The Influence on the Viewing Determinative Factors of Pro-Soccer Sporting Events base on
Kim Hong-Seol 한국콘텐츠학회 종합학술대회 논문집 2006.11 Proceeding
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Abstract· Keywords

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The purpose of this study was to examine the effects of the satisfaction and absorption of spectating on desire of re-spectating at the professional sporting events. This study set a model of consumer behavior decision based on the results of the precedent studies about the determinative factors of consumer behavior and the hypothetical model done by Wakefield ＆ Sloan(1995), Hansen ＆ Gauthier(1989), Jeffrey(1997), Green(1995), and Kim(1999) and clarified it through the regression. To attain the goal of the study described above paragraphs, some viewers of 2007 season pro-soccer and pro-baseball games were set as a collected group. Then, using the stratified cluster random sampling method, finally drew out and analyzed 605 spectators in total. Data collected through a questionnaire designed for this study consist of fixed alternative choice response to items constructed to represent the operational definition for each variable. Statistics employed for data analysis was correlation and multiple regression. Based upon the results of the study, the following conclusions appear warranted: 1. Satisfaction of spectating influence on desire of re-spectating at the professional sporting events. 2. Satisfaction of absorption influence on desire of re-spectating at the professional sporting events.
#관람만족 #관람몰입 #재관람의사 #Satisfaction of Spectating #Absorption of Spectating #Desire of Re-Spectating

Contents

요약
Abstract
Ⅰ. 서론
Ⅱ. 연구 방법
Ⅲ. 결과분석 및 논의
Ⅳ. 결론 및 기대효과
참고문헌
저자소개

References (27)

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1. [단행본] - B. D. McPherson / 1975 / Sport and Social Order: Contribution to the Sociology of Sport. Reading in : Sport Consumption and the Economics of Consumerism / Addison-Wesley google schola 2. [학위논문] - 김홍설 / 1999 / 스포츠 팬의 소비자행동 결정 요인 / 박사 / 서울대학교 google schola 3. [학위논문] - D. J. Jeffrey / 1997 / Becoming A Sports Fan: Understanding Cognitive Development and Socialization in the Development of Fan Loyalty / Doctor / The Ohio State University google schola 4. [학위논문] - R. E. Green / 1995 / An Examination of Factors Related to Consumer Behavior Influencing Attendance at Professional Sporting Events / Doctor / The Florida State University google schola 5. [학술지(정기간행물)] - K. L. Wakefield / 1995 / The Effects of Team Loyalty and Selected Stadium Factors on Spectator Attendance / Journal of Sport Management 9 (2) : 153 ~ 172 google schola

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