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The Effect of Audience Factors for professional Basketball Games Attendance on consumer behavior and Re-spectating.
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프로농구 관중의 경기관람요인이 소비자행동 및 재관람의사에 미치는 영향

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Type
Academic journal
Author
Journal
Korean society for Wellness Journal of the Korean society for Wellness Vol.7 No.3 KCI Accredited Journals
Published
2012.8
Pages
73 - 83 (11page)

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The Effect of Audience Factors for professional Basketball Games Attendance on consumer behavior and Re-spectating.
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Abstract· Keywords

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The purpose of this study was to analyze the Effect of Audience Factors for, professional Basketball Games Attendance on consumer behavior and Re-spectating. The participants of the study were 300 professional Basketball Games Attendance from Gyeonggi Province and Seoul region chosen through the purposive sampling. Among 300 sets of data, except for 13 sets which lost some contents of the survey and were answered unfaithfully, 287 sets were valid samples. The data was put through SPSS 18.0 to conduct correlation analysis and multiple regression analysis, The analysis produced the following results. First, in the result of analysis for the effect of audience factors on consumer's behavior, performance, leisure and regional conncection has statistically significant effect. Second, in the result of analysis for the effect of audience factors on re-spectating, game center and performance have statistically significant effect. Third, in the result of analysis for the effect of consumer's behavior on re-spectating, all of factors including game satisfaction, time of game spectating, team support have statistically significant effect.
#Audience Factors #consumer behavior #professional Basketball Games #Re-spectating.

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References (51)

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1. [학위논문] - 강보식 / 2005 / 프로배구 관중의 재관람 의사 결정요인에 관한 연구 / 석사 / 한양대학교 교육대학원 google schola 2. [학위논문] - 공태규 / 2007 / 농구 동호인의 프로농구 경기관람 결정요인 / 석사 / 연세대학교 교육대학원 google schola 3. [학위논문] - 김상유 / 2005 / 프로스포츠 소비자행동에 영향을 미치는 상황변수 연구 / 박사 / 연세대학교 대학원 google schola 4. [학술지(정기간행물)] - 김상유 / 2010 / 프로야구의 경기관람결정요인과 순추천지수(NFS) 및 재관람의사 / 여가웰리스학회지 1 (1) : 19 ~ 28 google schola 5. [학술지(정기간행물)] - 김용만 / 2005 / 프로농구 관중의 팀동일시 수준에 따른 경기관람요인, 관람만족 및 관람의도의 인과관계 비교 / 한국체육학회지 44 (1) : 401 ~ 412 google schola

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