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Research for Revitalizing U-League Fan Service
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대학 U리그 팬 서비스 활성화를 위한 연구

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Type
Academic journal
Author
Yun-Duk Jeng (조지아대학교) Hyun-Suk Kim (숭의여자대학교)
Journal
The Korean Entertainment Industry Association Journal of the Korea Entertainment Industry Association Vol.11 No.7 KCI Accredited Journals
Published
2017.10
Pages
153 - 163 (11page)
DOI
10.21184/jkeia.2017.10.11.7.153

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Research for Revitalizing U-League Fan Service
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Abstract· Keywords

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The study aims to examine the effect of watching motivation on spectators satisfaction and the mediation effect of team identification of U-league. To obtain the study results, a questionnaire survey was conducted for a total 300 spectators. For data analysis, frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, multiple regression analysis, and mediation analysis were performed using SPSS 22.0 program. The results yielded the following results. First, Among the sub-factors of watching motivation, only fan service has a significant effect on spectators satisfaction. Second, Team identification has a mediating effect between watching motivation and spectators satisfaction. Based on the results of this study, the Korean Football Association and its universities must make an effort to propel fan-friendly, utilize social media, repair school physical facilities, include U-league viewing in college liberal arts classes, expand the rivalry composition, and maximize merchandising sales.
#U-League #Fan Service #Watching motivation #Team identification #Spectators satisfaction #대학축구 #U리그 #관람동기 #팀 동일시 #관람만족 #팬 서비스

Contents

ABSTRACT
I. 서론
II. 연구방법
Ⅲ. 연구결과
Ⅳ. 논의
Ⅵ. 결론 및 제언
References
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References (34)

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[학술지(정기간행물)] - 정윤덕 / 2015 / 스포츠산업에 근거한 한국축구 FA컵 경기관람요인이 관람만족 및 재관람의도에 미치는 영향 / 한국엔터테인먼트산업학회논문지 9 (3) : 147 ~ 158 dbpia [학술지(정기간행물)] - 정윤덕 / 2014 / 실업축구 선수들의 커뮤니케이션 만족이조직몰입 및 팀 성과에 미치는 영향 / 한국엔터테인먼트산업학회논문지 8 (3) : 481 ~ 493 dbpia [인터넷자원] - 김현기 / / NCAA 안 부럽다... U리그 ‘흥행몰이’아주대를 가다 google schola [학술지(정기간행물)] - 정윤덕 / 2014 / 실업축구 선수들의 직무환경이 직무만족 및 충성도에 미치는영향 / 한국체육학회지 53 (5) : 261 ~ 276 google schola [학위논문] - 임운학 / 2005 / 스포츠 관람자의 동기요인분석을 통한 미래 소비행동 / 박사 / 세종대학교 대학원 google schola

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