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논문 기본 정보

자료유형
학술저널
저자정보
NGUYEN Thi My Nguyet (Thuongmai University) LE Thao Quynh (Thuongmai University)
저널정보
한국유통과학회 유통과학연구 Journal of Distribution Science Vol.22 No.6
발행연도
2024.6
수록면
57 - 68 (12page)
DOI
10.15722/jds.22.06.202406.57

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Purpose: Dynamic capabilities are acknowledged as pivotal factors facilitating the generation of competitive advantage and performance for enterprises across diverse sectors, notably within the food processing industry. This study endeavors to explore and examine the direct and indirect impact of dynamic capability factors, encompassing innovation capability, market orientation (customer orientation, supply chain orientation, competitor orientation), and digital orientation on the business performance of Vietnamese food processing enterprises. Research design, data and methodology: Research data was collected from 239 food processing enterprise managers and analyzed using partial least square – structural equation modeling. Results: With the exception of digital orientation, the study found evidence of the role of innovation capability and market orientation (customer orientation, supply chain orientation, competitor orientation) in the overall competitive advantage of Vietnamese food processing enterprises. Furthermore, the study underscores the contributions of innovation capability, market orientation and digital orientation in fostering performance of Vietnamese food processing enterprises. It also identifies the mediating role of competitive advantage in the relationship between dynamic capabilities and performance. Conclusions: Consequently, the study proposes a number of implications for food processing enterprise managers with the aim of establishing and enhancing competitive advantage and business performance in the future.

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