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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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Purpose: This study aims to measure whether the business performance of Padang restaurants in North Jakarta is primarily affected by service distribution strategy and other factors, specifically the local-based organizational culture and entrepreneurial orientation.
Research design, data and methodology: This quantitative research has used Structural Model-Partial Least Square (PLS-SEM) with SMART PLS 3.0 as the analytical tool. The study’s sample focus is the owner or person in charge of the Padang restaurant business in North Jakarta. Data has been collected using a questionnaire instrument with a Likert scale scale (‘1?strongly disagree’ to ‘5?strongly agree’). A total of 86 samples with a random technique were obtained from three areas in North Jakarta: Kelapa Gading, Pademangan, and Penjaringan. Results: Interestingly, this research finds that service distribution strategy does not affect business performance, either directly or indirectly. Business performance in this study is affected by entrepreneurial orientation. In additional results, the local organizational culture significantly affects the entrepreneurial orientation, but does not affect the business performance in terms of management process. Conclusions: This study provides practical implications for restaurant businesses regarding the use of local cultural concepts to consider strategies for survival in today’s challenging times while continuing operations during limitations.
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참고문헌 (50)
참고문헌 신청
Aaltonen, S. / 2015 / Enterprise Cultural Heritage : The Source for Sustainable Competitive Advantage and Survival for Food Sector SMEs / The International Journal of Entrepreneurship and Innovation 16(2):73~83
Abreu-Cruz, L. / 2019 / To understand and analyze an organization´s culture: Theoretical and methodological choices in two decades of research in Brazil / Psychology and Work 36(e180103):1~13
Alhelalat, J. A. / 2017 / The impact of personal and functional aspects of restaurant employeeservice behaviour on customer satisfaction / International Journal of Hospitality Management 66:46~53
Ali, G. A. / 2020 / Effect of entrepreneurial orientation, market orientation and total quality management on performance Evidence from Saudi SMEs / Benchmarking : An International Journal 27(4):1503~1531
Anderson, B. S. / 2014 / Reconceptualizing Entrepreneurial Orientation / Strategic Management Journal 36(10):1579~1596
Abreu-Cruz, L. / 2019 / To understand and analyze an organization´s culture: Theoretical and methodological choices in two decades of research in Brazil / Psychology and Work 36(e180103):1~13
Alhelalat, J. A. / 2017 / The impact of personal and functional aspects of restaurant employeeservice behaviour on customer satisfaction / International Journal of Hospitality Management 66:46~53
Ali, G. A. / 2020 / Effect of entrepreneurial orientation, market orientation and total quality management on performance Evidence from Saudi SMEs / Benchmarking : An International Journal 27(4):1503~1531
Anderson, B. S. / 2014 / Reconceptualizing Entrepreneurial Orientation / Strategic Management Journal 36(10):1579~1596
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