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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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Purpose: This study aims to measure whether market orientation, entrepreneurial orientation, and marketing capabilities affected the business performance of salted fish distribution in Kapuk warehouse, West Jakarta at the beginning of the COVID-19 pandemic. This prolonged and difficult pandemic has had an impact on the business of selling salted fish, challenging organisations’ ability to maintain business performance. Research design, data and methodology: This study uses a PLS-SEM model approach using Smart PLS 3.0 and a questionnaire as the instruments. The conditions during the observation include 77 distributors who chose to keep doing business, and the research sample were measured by the number of distributors (business actors or people in charge). In this study, the variables of marketing capabilities, market orientation, and entrepreneurial orientation were used to analyse business performance. Results: Interestingly, the results of the study succeeded in explaining that during a pandemic market, both entrepreneurial orientation and marketing ability affected current business performance, although marketing ability remains an inconsistent mediator. Conclusions: This result serves as a reminder that surviving is the priority which must be focused on now, rather than crafting strategies to excel in competition that consume valuable effort and resources.
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참고문헌 (65)
참고문헌 신청
Adam, A. M. / 2020 / Sample Size Determination in Survey Research / Journal of Scientific Research & Reports 26(5):90~97
Ali, G. A. / 2020 / Effect of entrepreneurial orientation, market orientation and total quality management on performance Evidence from Saudi SMEs / Benchmarking : An International Journal 27(4):1503~1531
Annune, A. E. / 2014 / Information Sources Dissemination and Utilization Patterns of the Artisanal Fishery Sector in Benue State, Nigeria / Advances in Research 2(12):889~905
Aura, C. M. / 2019 / Using fish landing sites and markets information towards quantification of the blue economy to enhance fisheries management / Fisheries Management and Ecology :1~12
Barati, M. / 2019 / Validity and Reliability Evaluation of the Persian Version of the Heart Failure-Specific Health Literacy Scale / International Journal of Community Based Nursing and Midwifery 7(3):222~230
Ali, G. A. / 2020 / Effect of entrepreneurial orientation, market orientation and total quality management on performance Evidence from Saudi SMEs / Benchmarking : An International Journal 27(4):1503~1531
Annune, A. E. / 2014 / Information Sources Dissemination and Utilization Patterns of the Artisanal Fishery Sector in Benue State, Nigeria / Advances in Research 2(12):889~905
Aura, C. M. / 2019 / Using fish landing sites and markets information towards quantification of the blue economy to enhance fisheries management / Fisheries Management and Ecology :1~12
Barati, M. / 2019 / Validity and Reliability Evaluation of the Persian Version of the Heart Failure-Specific Health Literacy Scale / International Journal of Community Based Nursing and Midwifery 7(3):222~230
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