지원사업
학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
커뮤니티
연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
초록· 키워드
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Purpose ? The purpose of this paper is to examine how clothing retail buyers (i.e., retail buyers, merchandisers, and storeowners), who are involved in assortment planning and retail buying use assortment criteria in their decisions. Comparisons are made between criteria used by men’s wear and women’s wear retail buyers as well as criteria used by male and female retail buyers.
Research design, data, and methodology ? A structured questionnaire was developed to collect data both in English and Korean. After conducting two pilot tests, the survey was conducted in Seoul, South Korea. Mantrala et al.’s 17 inputs of product assortment planning model with 23 assortment criteria from other previous studies were used.
Results ? Significant differences existed in consideration of assortment criteria between men’s wear and women’s wear retail buyers as well as between male and female retail buyers. Men’s wear retail buyers rated the importance of sales history criteria (i.e., sales history, previous year’s sales of same/similar styles) significantly lower than women’s wear buyers did. Female retail buyers rated sales history criteria and weather criteria (i.e., unpredicted weather change, forecasting information of weather) significantly higher than male retail buyers did.
Conclusions ? This study provides guidelines for retail buyers regarding what criteria to use in what situations and how to organize assortment criteria from the most important criterion to the least one. In addition, the findings help them understand other retail buyers’ buying behavior.
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참고문헌 (45)
참고문헌 신청
Arbuthnot, J. J. / 1997 / Identifying ethical problems confronting small retail buyers during the merchandise buying process / Journal of Business Ethics 16(7):745~755
Arbuthnot, J. J. / 1993 / Selection criteria and information sources in the purchase decisions of apparel buyers of small retailing firms / Journal of Small Business Management 31(2):12~23
Bahng, Y. / 2012 / The relationship between temperature and sales : Sales data analysis of a retailer of branded women’s business wear / International Journal of Retail and Distribution Management 40(6):410~426
Bahng, Y. / 2014 / Retail buyer segmentation based on the use of assortment decision factors / Journal of Retailing and Consumer Services 21(4):643~652
Berni, S. / 2001 / He shops, she shops / Progressive Grocer 80(3):51~52
Arbuthnot, J. J. / 1993 / Selection criteria and information sources in the purchase decisions of apparel buyers of small retailing firms / Journal of Small Business Management 31(2):12~23
Bahng, Y. / 2012 / The relationship between temperature and sales : Sales data analysis of a retailer of branded women’s business wear / International Journal of Retail and Distribution Management 40(6):410~426
Bahng, Y. / 2014 / Retail buyer segmentation based on the use of assortment decision factors / Journal of Retailing and Consumer Services 21(4):643~652
Berni, S. / 2001 / He shops, she shops / Progressive Grocer 80(3):51~52
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