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학술연구/단체지원/교육 등 연구자 활동을 지속하도록 DBpia가 지원하고 있어요.
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연구자들이 자신의 연구와 전문성을 널리 알리고, 새로운 협력의 기회를 만들 수 있는 네트워킹 공간이에요.
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Purpose - The purpose of this study is to establish an conceptual framework to explain the mechanism of internationalization behavior being used by recently established retailer in emerging countries.
Research design, data, and methodology - The existing research on retail internationalization has focused on global retailers located in advanced countries which have expanded their business to emerging countries. That is, “internationalization from top to bottom”. However, recent years have seen a reversal in this trend, resulting in the emergence of “internationalization from bottom to top” by retailers based in emerging economies. In order to explore this reversal, this study attempts to develop an conceptual framework based on the theories of “innovation” and “retail format”.
Results - This study found an conceptual framework which was adopted both a concept of "formula" derived from the theory of retail format and a concept of "production and process innovation" derived from the theory of innovation as a core concept.
Conclusions - The conceptual framework provided an understanding of how retailers in emerging countries have gained a competitive advantage over retail companies based in countries with advanced economies. It suggested that innovation that gave these companies a competitive edge was caused by competitive interaction which allowed them to expand to oversea markets.
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참고문헌 (53)
참고문헌 신청
Alexander, N. / 1990 / Retailers and international markets : motives for expansion / International Marketing Review 7(4):75~85
Alexander, N. / 2002 / International retail divestment / International Journal of Retail & Distribution Management 30(2):112~125
Burt, S. / 1993 / Temporal trends in the internationalization of British retailing. The International Review of Retail / Distribution and Consumer Research 3(4):391~410
Burt, S. / 2002 / Retail internationalization and retail failure : issues from the case of Marks and Spencer. The International Review of Retail / Distribution and Consumer Research 12(2):191~219
Burt, S. / 2003 / Failure in international retailing : research propositions. The International Review of Retail / Distribution and Consumer Research 13(4):355~373
Alexander, N. / 2002 / International retail divestment / International Journal of Retail & Distribution Management 30(2):112~125
Burt, S. / 1993 / Temporal trends in the internationalization of British retailing. The International Review of Retail / Distribution and Consumer Research 3(4):391~410
Burt, S. / 2002 / Retail internationalization and retail failure : issues from the case of Marks and Spencer. The International Review of Retail / Distribution and Consumer Research 12(2):191~219
Burt, S. / 2003 / Failure in international retailing : research propositions. The International Review of Retail / Distribution and Consumer Research 13(4):355~373
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